DesirÉE

Gold Christmas Tree --- 38,489,567 INR

Tokyo jewellers Ginza Tanaka has again made waves after unveiling a gold rocking horse a while back. This time the prized Japanese house is planning to add more than confetti and glitter to Christmas. An entire gold pine Christmas tree, it is! Made of 21 kilograms of gold, it'll have a special lighting system to contribute to the charm of Yuletide. Ready for some royal X-Mas?!

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Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

First of the ills!

In an age where science and technology rule the roost and contemporary living rings synonymous with flourishing urban metropolises, instances of the likes of mosquitoes, bacteria, viruses and other trifling organisms creating havoc perhaps present a crass irony. However, when this seemingly petty paradox assumes the form of a stinging epidemic, so to speak, wreaking tragedy on humanity and reducing an ‘advanced’ nation to the status of a third-world city ravaged by calamity – as history has borne witness to time and again – it's wise to sit back and introspect on the very parameters that defi ne development and modernity.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative


Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Indian family run enterprises like Videocon, Bharat Forge, Dr. Reddy’s & Essel Propack are going global with aplomb

And it’s not an MNC party alone. Indian family run enterprises like Videocon, Bharat Forge, Dr. Reddy’s & Essel Propack are going global with aplomb. And with the likes of Bharti Group & Reliance under Mukesh Ambani now plunging headlong into agri-retail, even agriculture, the final frontier, should be within reach.

Th ese nouveau business families have grown and thrived in the era of competition. Th ey understand very well that in order to survive, they have to just be the best. Destruction is nothing but a prelude to creation. These business barons are better suited to the new, adverse environment. The Indian Business Family that has now emerged looks as indomitable as ever before.

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Source:- IIPM Editorial

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

THE HEROES

Most Indian business families of today trace their history way back to the First World War period. At that point of time, merchants operated largely as communities based on their faith or origins like Parsis, Sindhis, Marwaris, Gujarati Banias, Jains et al. Having accumulated wealth during the turbulent period of the war, many of these merchants went on to set up enterprises that fl ourished under their successors to become mammoth business empires.

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Source:- IIPM Editorial

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They are gathering data

They are gathering data – very detailed data on you. Things like, which car you drive, which magazines you read, are you married, do you have kids, how old are you, where do you live. They are not marketing whiz-kids collecting data to help their company launch a new soap, or plan a new marketing campaign for a refrigerator! They are the kids with Palm-tops and other gadgets knocking on people’s doors and gathering a whole lot of information, which is then fed into software. The software then helps the political parties figure out what issues would be of importance to a person with a particular profile. Accordingly, they can plan their political campaigns. Welcome to the modern way of tracking and monitoring potential voters.

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Cadbury Bytes

BRAND : Cadbury Bytes
Agency : O&MBASELINE : Snacky ka meetha funda

DESCRIPTION: A couple of college friends are sitting together in the canteen when a girl tries to cuddle a dog . The boy argues and tells her that the dog’s name is Tommy. While munching Cadbury bytes she offers some to him. After tasting it, the guy says it’s sweet, whereby, the girl challenges that every snack is not namkeen. He continues calling the dog Tommy, when the dog jumps on him and tears his shirt. The girl makes fun of the guy, and the guy claims to have learnt that just like all dogs are not named Tommy, all snacks are ‘not’ namkeen.

4Ps TAKE: Cadbury’s yet again challenges the Indian traditional food. On one hand, it promotes chocolate during the festival season trying to replace the traditional Indian mithai and on the other, it tries to replace the Indian namkeen. However, it fails to spell out clearly, the product benefit and brand value from this advertisement.

Ready to capitalise on Turkish delight?

CPI: Cost of living

Tight monetary policies have helped the Turkish government beat its inflation targets over the past three years, bringing the rate from 29.7% in 2002 to 7.7% in 2005. Cost of living measured by Consumer Price Index increased by 3.58% on a sequential basis over the quarter ending June 2006. However, it was the prices of durable goods that increased the most – skyrocketing by 8.69%.

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Source:- IIPM Editorial

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At least she’s made ‘em most corrupt

The month long speculation of a possible understanding between the ruling Bangladesh Nationalist Party (BNP) and the opposition Awami League, on electoral reforms, suffered a major setback as BNP decided to hand over the charge of the interim government to the former Chief Justice K. M. Hassan. This has sparked yet another political crisis in the country as the opposition parties charge K. M. Hassan for being an affiliate of the ruling party. But on October 28, Hasan refused to head the interim government thus prompting President Iajuddin Ahmed to take charge.

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Source:- IIPM Editorial

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• More about IIPM
• IIPM Academics > Faculty
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He is billed as the most charismatic leader to have emerged in the United States of America since John F. Kennedy

Obama might be inexperienced but has all the makings of a sensible leader. During the seven years of his tenure as Illinois Senator, Obama was rated as one of the most efficient senators by the people and the media. But many of his own colleagues do not seem to support him much. His bipartisan approach and support to the Republicans on many issues have given him the image to ‘too idealistic a politician’. His own advisor, David Axelrod says “People have huge expectations of him, he’s just a person and the minute you start casting votes, you make some people happy and some unhappy.” Being a politician one needs to take side, something which Barack neither preaches nor follows.

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Source:- IIPM Editorial

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Western organizations

Western organizations, for instance, rely on data from market research firms to tailor their products and marketing strategies to compete in different markets. When these companies attempt to move into countries that don’t have sophisticated market researchers, they find it difficult to deploy their business models. By contrast, the managers at local companies know how to work around institutional voids because they’ve had years of experience doing so.

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Source:- IIPM Editorial

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The population chose someone from their own ranks

In part for these reasons, issues are removed from the electoral agenda. Just a handful of the American voters even knew the stand of the candidates on both general and delicate issues. Candidates are packaged and sold like toothpaste, cars and lifestyle drugs, and by the same industries, dedicated to delusion and deceit.

Compare this with local public knowledge on national issues during Evo Morales’ election last December in Bolivia and you’d understand where the non correlation pops in! Voters were familiar with the issues, very real and important ones like national control over natural gas and other resources, which has overwhelming popular support including indigenous rights, women’s rights, land rights and water rights, which are clearly on the political agenda, among many others. The population chose someone from their own ranks, not a representative of narrow sectors of privilege. There was ‘real’ participation, and not just pushing a lever once every few years.

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Source:- IIPM Editorial

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Critics of physical segregation of motor vehicles

Critics of physical segregation of motor vehicles may argue that cities in India do not have enough space left for further construction of roads. But the fact of the matter is that the total space occupied by roads is far less than those in other cities. In three metropolitan cities of India, the total space occupied by roads is less than the standard international norm of 20% to 30%.

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Source:- IIPM Editorial

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Do we have a road safety policy?

What happens on the roads is a key indicator of the state of a nation’s health. In India, the number of people killed on the roads in a year is 10 times that of those who die in natural calamities. This is an astonishingly high number. Many of those killed are in the most productive age group of 20 to 40. Why does this happen? Do we have a road safety policy? What of the future?

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Source:- IIPM Editorial

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Who says cash is king? We do, so do millions more

In the top 10 list, according to Cash EPS, there are two players from the transport equipment sector and two representatives from the oil & gas sector. The other sectors that have made their way into the top-ten list are transport services, capital services, consumer durables, agriculture and metal, metal products and mining. Lakshmi Machinery Works tops the ranking even if we break down the rankings year wise. If we consider Cash EPS for the FY 2005-06, the list below the leader undergoes a slight change.

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Source:- IIPM Editorial

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Charge of the ‘Zee’lous crusader

If there is one Indian media company that has managed to hold its ground amidst a whirlwind of foreign competition, it has to be Zee Tele films. This David among the Goliaths has always dared to expand its horizons under the able leadership of Chairman Subhash Chandra. And it’s this pan-segment presence, which has done the trick for Zee as it emerges number 1 in the media & publishing sector in the B&E Power 100.

The year was 1992 when Zee launched India’s first private entertainment channel Zee TV, which became an instant rage. The group has a string of other firsts to its credit, prominent being first Hindi cinema channel (Zee Cinema), first 24 hour Hindi News Channel (Zee News), first to foray into regional space and pioneers of Direct to Home (DTH) sector. Says Subhash Chandra of Zee’s achievements, “Zee has created history by changing television viewing in India. The challenge that a trailblazer faces is to live up to its own high precedents.”

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Source:- IIPM Editorial

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The three musketeers!

Being number one is not all about achieving a milestone. Nay, it’s not. It’s all about moving on and achieving greater heights! Honours such as ‘Best Wireless Service Provider’ (conferred by Frost & Sullivan in 2006) and a place amongst the top ten performing global IT companies by Business Week are just trailers that portray the dreams that Sunil, Rajan and Rajesh Bharti Mittal have woven for their organisation! appreciate that being a leader in this dynamic business environment is all about taking advantage of the externalities, improving operational efficiency, holding tight onto one’s market share and of course, giving back to the shareholders what they deserve! The telecom operator with its GSM subscriber base of 25.65 million (according to figures of COAI, August 2006) is clearly the market leader with a hold over 30.6% of the booming Indian GSM market (which has86.62 million users). Its closest competitors – Hutchison and state-owned BSNL – command a lower 23.16% and 22.41% market share, respectively.

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Source:- IIPM Editorial

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Prithvi Information Ltd.

Prithvi was been ranked 19 amongst the top 20 software exporters in India for the year 2003. For a small sized company, their big plus is that they are not dependent on any single client for a big chunk of their revenues and the largest client just contributes 4% of revenues,” adds Manan, a Financial Analyst from a leading investment banking firm.

Prithvi Information Solutions Limited (PISL) was founded by 33 year old Madhavi Vuppalapati, a graduate from Carnegie Mellon University after working on independent projects on a part time basis for more than half a decade in the United States. Madhavi always believed that going solo was the way to go, and thus established her very own enterprise in partnership with cofounder and brother V. Satish Kumar. Small is beautiful... right?

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Source:- IIPM Editorial

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For this, you have not focused on the ‘sit & dine’ segment?

Our key focus is on the delivery segment because I believe where both in the couple are working, they won’t prefer to eat outside as it involves a lot of time & parking hassles. But we are also focusing on the ‘sit & dine’ segment and in fact, the 30 stores we opened in the last two years, all have a space to eat for 35 to 40 people. But yes, we don’t focus on the dine segment much so there’s not much cutlery in our shops and there’s self-service.

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Source:- IIPM Editorial

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Nokia "N" Series

What’s in a name? Everything! Ask cellular handset makers in India, and the answer’s bound to be just that! And not without reason. The eye-popping success of the Moto RAZR series in India that is pulling up the sagging fortunes of the American handset-maker in the country, is a case in point. Lloyd Mathias, Director (Marketing), Motorola (India) believes that: “People do not understand confusing numbers and fundamentally, names arouse more response from target audiences.” The rave response to Motorola’s Moto RAZR, Moto PEBL, Moto SLVR, and the more recent, Moto ROKR series is reportedly also inspiring other handset makers to abandon their penchant with boring numbers and alphabets to name their snazzy models.

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Source:- IIPM Editorial

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America’s Top Ten

Forbes magazine’s latest list of richie-rich Americans is out, and there’s good cheer all around. For starters, this year, for the very first time since the rankings started, just about everyone in The Forbes 400 (of wealthiest Americans) has at least $1 billion in their booty. What’s more, the total net worth of America’s richest has climbed up the value chain: all the way to $1.25 trillion, up $120 billion from last year. And here’re the usual suspects: starting out at the top is, obviously, Microsoft’s Bill Gates (no surprises there – whenever someone tries to take over the numero uno position, Bill has a way of nudging the other person out!) with $53 billion. Next in line is value investor Warren Buffet, with $46 billion in his kitty (of course most of it will be given away to the Melinda and Bill Gates Foundation!).

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Source:- IIPM Editorial

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• IIPM Alliances
• IIPM Students Life > Campus Resources
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• Left’s west logic versus Centre’s right (IIPM News Article)
• GE Money takeovers Thai bank

Compare This!

Comparative advertising has been lauded for being the most aggressive and factual of all advertising strategies. If handled intelligently, it always works. Comparative ads cannot be denied of their charm. It’s high-decibel marketing, which attracts viewers and advertisers alike. It gets you hooked as you wait expectantly for the competitor’s next move. But the critical aspect you need to master even before entering this war zone is speed.

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Source:- IIPM Editorial

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The seat must get hotter

Foreign money continues to find the best possible use in India, as India slowly and steadily opens its gates for foreign participation. According to UNCTAD’s Trade and Development Report 2006, India has ‘emerged’ by winning a position among the ten major developing country recipients of Foreign Direct Investment (FDI), but still lags far behind its neighbour China in terms of FDI inflows received. FDI inflows to India stood at $5.6 billion in 2004, making it the tenth largest developing economy in terms of overseas investment received. A positive investment climate, improved growth prospects and initiatives aimed at rationalization of the FDI policy helped the country maintain its attractiveness in terms of one of the most preferred FDI destination.

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Source:- IIPM Editorial

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Pull the Syrian carpet from under their feet...

Powerful countries know that it is dangerous to be seen to fl inch, because enemies take heart and allies’ knees begin to knock. A great power also knows that if it sets out on a military adventure without setting achievable goals, it can get into bad trouble. What’s true for great powers is doubly true for beleaguered Israel, which failed to dismantle Hezbollah’s power over Lebanon. But the Lebanon war’s failure may yet provide an opening to peace if Israel is bold enough to seize it.

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Source:- IIPM Editorial

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Beware the leader who bangs the drums of war

Despite the fragile ceasefire in Lebanon, the risks of a widening war in the Middle East remain. President George W. Bush, Prime Minister Tony Blair and leaders of radical groups in the Middle East prefer military solutions to peaceful compromise. When Bush paints the Middle East as a struggle of good versus evil, or terror versus freedom, he abandons politics. When Israel attempts vainly to defeat Hezbollah, it tries to avoid painful but necessary political compromises over disputed territory. Th e problems of Middle East are much more than that. Part of the problem is Israel’s continuing occupation of the West Bank and a piece of southern Lebanon. Until Israel agrees to return to 1967 borders with minor modifications, and end its political control over millions of West Bank Arabs, unrest will continue.

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Source:- IIPM Editorial

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It’s time to defrost for Unilever

150 million times a day – that’s the number of times a Unilever product is picked up in every part of the world! The company offers 400 brands, covering 14 categories of food products, household goods and things of personal care needs. Recently, Unilever sold a major chunk of its European frozen foods business to the private equity firm Permira Funds for a whopping $2.21 billion. The deal includes purchase of the brands Iglo and Birds Eye, as well as operations in Austria, Belgium, France, Germany, Ireland, Netherlands, Portugal and United Kingdom. Unilever reasoned out the sale claiming that other areas under its portfolio needed considerable attention and that the frozen food sales had dipped by 4.5% last year. The Spanish frozen food unit of Unilever was sold about two months ago.

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Log on to the FESTIVE SEASON

“Pack your bags and head out to the supermarket” seems the scream from every nook and cranny during the festival season. And the IT market is no different. “With the festive season around the corner, most companies plan a lot of promotional activities as festivals turn in maximum sales for them,” remarks Alok Bharadwaj, VP, Canon India. And the Indian PC sales, which are already growing by leaps and bounds, get another shot in the arm during Diwali.

Of course, not all choose to go with the hype. “We are revamping for the season, but if you look at sales data there won’t be a (major) spurt in buying, but there will be an increase in purchases... if you see a promotion this month your purchase may be expedited, but you won’t buy something you don’t need,” expresses Rahul Agarwal, GM Marketing, Lenovo. But P. Krishnakumar, Country Category Manager, Consumer Desktops, HP plays the devil’s advocate and exclaims, “Though there isn’t much seasonality in purchase, computers slowly have started being treated more like durables. And as you know, it is actually the durables that see a lot of buying... In the last couple of years, people have actually started expecting offers.”

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Read More :-

• ‘In The Air Tonight’
• Daniel Bricklin
• GLOBALLY YOURS
• DRESSED TEXTILES DELIGHT
• IS IT YOUR TURN NOW, OLMERT?!
• It’s time to end that pretty old sibling rivalry
• Upstream (strategic) and Downstream (tactical) groups
• The czar of IT steps down

“This is the computer for just about everyone who has ever wanted a personal system”

It was the IBM 5150, bundled with Bill Gates’ & Paul Allen’s MS-DOS operating system, priced at $1,565 that hit the right chord. With a green monochrome text-only screen, optional 2 floppy drives that stored a pitiable 160 kilobytes (KB) each (translating today using at least 10 floppies to store a MP3 format song!); 40KB of in-built memory, a devastatingly dismal RAM of 16KB expandable to 256KB, zilch hard disk memory (imagine the 1.5GB or 1,572,864KB of hard disk space now essential for Windows XP) and no modem or networking connection whatsoever, it was still fairly “advanced”!

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Source:- IIPM Editorial

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Read more articles:-

1. ‘In The Air Tonight’
2. Cadbury: Kuch Meetha Ho Jaye (IIPM Editorial)
3. ‘Carmichael House’
4. India’s trade portfolio
5. Got my mojo working, aha!!!
6. Airtel
7. Relationships and Relationship Marketing!
8. IIPM's New Websites
9. Marshy dessert!
10. Mr. ‘Pleasure’

With all eyes set on her, Nooyi should focus her efforts at getting more fruitful acquisitions

So what if Indra Nooyi earned derision from the Americans after her (in)famous ‘Long Middle Finger’ speech at the Columbia Business School? She could still boast about the unstinted support she has received from the top brass at PepsiCo. No wonder she is now the new CEO at Pepsi. That’s quite a journey for the lady from Madras Christian College who is now set to become arguably the most powerful woman CEO in the world. After all, she will lead a company that tops the list (in revenues) among 11 Fortune 500 companies led by women CEOs.

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Source:- IIPM Editorial

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Adding in your style life!

The garment sector is no different with biggie Arvind Brands recently adding one more elite feather in its crown. The company has roped in European brand GANT for their Mumbai outlet, and is now planning a Delhi foray. “With a rise in disposable incomes, the youth is looking for global brands. We’ve always placed ourselves as the supplier of global brands,” explains Sumeet Yadav, Vice President, Arvind Brands. Samarjit Singh, Managing Director of Candid Marketing adds that “to appeal to this ‘class and brand conscious’ Indian consumer, domestic players are not only entering into tie-ups, but also building up capacities by adding newer technologies. And all this, just to add an international touch and feel to their marketing communication initiatives.”

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Source:- IIPM Editorial

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‘Shopping Capital Of The Middle East’

At the ‘shopping capital of the middle east’, such is the success of the mother lode shopping festival held in the first half of the year that there is now held a hot season counterpart – the Dubai Summer Surprises 2006 – currently on until September 1. Then there were even the 2-month shopping extravaganza in Thailand until last month and the Egypt Tourism and Shopping Festival 2006 in the Land of the Nile closing on the 20th of August, which again had all the trappings to bait the shoppers’ lot! Looks like there’s enough for everyone… go ahead, haggle!

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Source:- IIPM Editorial

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MAXIMUM CITY- IIPM News

Here’s some news for those city slickers: Mumbai and Delhi are among the world’s least expensive cities. According to a study (‘Price and Earnings 2006’ report) conducted by Swiss banking major and the world’s largest wealth manager UBS across 71 cities, Mumbai is the second least expensive city (up one position from its 71st position in the 2005 ranking), while Delhi is a tad expensive as the fourth least expensive. And the gross earnings in Indian cities are less than 10 per cent of the wages earned in top-ranked cities. This clearly means that whatever one manages to save is not even enough to splurge on other activities like, say, shopping! Some more bad news. Delhi has been ranked right at the bottom of the earnings chart with gross hourly average wage of $ 6.1, as against Copenhagen’s $ 118.2 (gross earnings are the highest in Scandinavia). Among the other cities covered in the study globally, Oslo, London, Copenhagen, Zurich and Tokyo are the five most expensive cities (excluding the cost of housing). Living costs are highest in London & New York if rents are included.

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Source:- IIPM Editorial & IIPM Publication

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Did we manage to jump the Rubicon?

Poland outlook

Overview: Polish economy

The GDP of Poland has been constantly growing at a much faster pace than the Euro area. Poland, which is a $300 billion economy expanded by 3.2% in 2005, as against Euro area’s 1.3%. The economy is expected to remain upbeat. Total domestic demand is expected to expand by 4.4% in 2006, as against 2.1% in 2005. Unemployment is expected to fall in 2006, but still remains a cause of concern.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam chaudhuri

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RISE OF THE OLD-AGE WARRIOR

“There is nothing impossible to him who will try,” is the adage that defines the souls of all glorious warriors, primitive, mythical, historic or contemporary. The Flintstones would have nonchalantly dismissed this adage into one exclamation, “Yabadabadooo...” That, perhaps, has been the exact thought process, which has driven Ramalinga Raju’s brilliant leadership of Satyam in the past few years. While leading corporations like TCS, Infosys, Wipro harped on the importance of visionary movements beyond traditional practices, Raju got the drift straight and simple. If Satyam had to transform itself, in fact, if Satyam had to survive, it had to focus on sticking to practices where it had the maximum competencies, even if this meant foregoing investments in business spaces that were touted to have humungous future opportunities. Flintstone’s favourite adage, perhaps again, might be the truest vision statement for CEO Ramalinga Raju, “A bird in hand is worth...”

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam chaudhuri

Companies offering broadband are in for good times, provided they balance their margins & volumes

With the IT and telecom sector in the country blazing big guns, and the Internet officially spearheading the PC revolution, it was but a matter of time before broadband would measure up. While the present clearly belongs to India’s soft ware services giants (who have again delivered blockbuster results for the quarter ending June 2006), the next wave will clearly be led by broadband services. States Vinnie Mehta, Executive Director, Manufacturers Association of Information Technology (MAIT), “A wholesome strategy by the IT Industry & the Government to improve IT penetration through aggressive PC pricing, higher bandwidth connectivity and making available IT applications and tools in local languages has started to yield rich dividends.”

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

How long will the Black Gold last?

Overview: Saudi Arabian economy

One of the major economies in the middle- east region and also a member of OPEC, Saudi Arabia, which expanded by 7.7% in 2003 – highest in 15 years – grew by 6.5% in 2005. The petroleum, oil and lubricants sector accounts for 75% of budget revenues, 45% of GDP, and 90% of export earnings. Soaring oil prices have helped countries in the entire middle-east region to post huge surpluses.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

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Experience ‘Express Zindagi’ with LIC

In a landmark announcement, Life Insurance Corporation (LIC), the insurance behemoth of the country, has decided to invest Rs.100 billion in the equities market. Predominantly, the corporation invests in the shares of blue-chip companies. Not at all perturbed by the bear phase that is being experienced by the market; LIC is also gearing up to launch two new insurance products this year. While one of these products would be a unit-linked scheme, the other would be a traditional product. Recently, to mark its golden jubilee year, LIC had started an exhibition on a train, Zindagi Express, that crossed 40 cities across the country. The exhibition was replete with interesting documents and models of historical significance.


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Source:- IIPM Editorial, 2006.

Editor:- Prof. Arindam Chaudhuri

“Gruss Gott ! Finally I find you!”

Europe, to the majority, is a seemingly undulating mass of uniformity with precious little to separate one sprawling metropolis from the next. In a ‘me-too’ world, where predilection lies towards keeping up with the Joneses, to stumble upon rustic mountain magnificence, such as the terrain of Austria, is exhilarating. Unmistakably distinctive in its demeanor and radiating baroque perfection in every manner imaginable, my senses were set abuzz the moment I heartily treaded my way through Vienna International Airport, beginning the passage through a land I had long yearned to explore. It was as if a solitary piece had gone missing from a giant jigsaw, and it was to be christened Julian, my guide elect and shining beacon to be. It was not before long that nonchalant Julian popped out of the woodwork, exclaiming, “Gruss Gott ! Finally I find you!,” and whisked me away to the effervescent embrace of Vienna!

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

Baby’s day flavoured...

Pharmaceutical major Wockhardt can now boast of Farex and Protinex in its product portfolio. It has acquired Dumex India from its Dutch parent company, Royal Numico NV, along with the two baby food brands. As per the agreement, Royal Numico will provide technical knowledge on the manufacturing process of the infant food to Wockhardt. The acquired company’s name would be Dumex. Wockhardt also plans to incorporate some changes in brand image, including the look and flavors of the baby-foods. Farex, originally a Glaxo product, was sold to Heinz India, and later to Dumex, while Protinex was a Pfizer product, which had been acquired by Dumex.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

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New age leaders need to balance the equation between social power & achievement drive

The desire to achieve is a major source of strength in business, both for individual managers and for the organizations they lead. It generates passion and energy, which fuel growth and help companies sustain performance over the long term. And the achievement drive is on the rise.


We’ve spent 35 years assessing executive motivation, and we’ve seen a steady increase during the past decade in the number of managers for whom achievement is the primary motive. Businesses have benefited from this trend: Productivity has risen, and innovation, as measured by the number of patents issued per year, has soared.

In the short term, through sheer drive and determination, overachieving leaders may be very successful, but there’s a dark side to the achievement motive. By relentlessly focusing on tasks and goals – revenue or sales targets, say – an executive or company can, over time, damage performance.

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Source:-IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !

Of farming lands and brand new plans

Reliance Industries Limited (RIL) has announced an investment of around Rs.40 billion in agri-retail and gas. RIL would start an agri-retail chain business across West Bengal, besides bringing natural gas from Andhra Pradesh to Haldia, the port of West Bengal. The proposed agri-retail chain business will help link the farmers to the consumers and will transform agri-business to agro-processing business. Out of the proposed Rs.40 billion, the Mukesh Ambani-promoted group plans to invest almost Rs.20 billion within the next three years itself. However, the land requirement for setting up the agri-retail business is yet to be finalized.

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Source:- IIPM Editorial, 2006,

Editor:- Prof. Arindam Chaudhuri

“whatever was possible”

Just like the Great White Shark, whose ruthless attack is preceded by a calm circling, Honda strikes with such an intense ferocity that surrendering market share seems the only option. No doubt, the company rules world markets with some of the best selling cars to its credit. But the legacy ‘wait and watch’ strategy of Honda appears to have cost it dear; or has it?

The year was 1958, when Chairman Fujisawa Honda handpicked one of his effervescent subordinates Kihachiro Kawashima, and told him to go ahead and just do “whatever was possible” to sell Honda motorcycles in the US. With everything stacked up against Kihachiro and his team, and with almost zero possibility of success in a market where “macho” Harley Davidsons ruled the roost, Kihachiro failed, and horribly so! Like we said, that year was 1958. And then came the year after that, and after... till one reached the year 1965, a year which finally saw Kihachiro ensuring Honda massacred all US bike manufacturers with vindictiveness to grab a heart stopping 50% of the US market with its ‘non-macho’ bikes; and with a simple positioning line, “You meet the nicest people on a Honda!”

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Source:- IIPM Editorial, 2006,

Editor:- Prof. Arindam Chaudhuri

“Nobody – white,black or brown – knew when the abominable jaws might seize him”

Nahin Sahib! Bullets can’t kill those sons of the devil!! Tomorrow, we all leave! Khudahafi z Sahib, I pray for you.” Looking beyond the turbaned heads of the Indian rail-road workers, Lt Col. John Henry Patterson stared into the horizon, set aflame by the sun as it set on the great East African plain, the concerned furrow on his brow off set by the steely resolve of his jaw.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

ABOLISHING THE LICENSING REGIME

Alteration in the socialistic mindset, which developed in India during Jawahar Lal Nehru’s reign, led to major amendments and subsequently abolition of the so called License Raj in the country. Licensing meant that only a few players would be given permission to operate in a particular sector, thereby creating monopolies and the endemic shortages, which marked the economy during the so called license-permit raj. In 1991, when Finance Minister Manmohan Singh abolished this irrational and repressive regime, the entrepreneurial energies of India Inc. were unleashed. That India is rising and shining now is partly because of this momentous policy shift .

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Source:- IIPM Editorial, 2006

“dark matter,”

In one corner are economists who think the official statistics miss invisible US exports – exports not of goods and services, but of intangibles like knowledge and brand-name recognition, which allow US companies to earn high rates of return on their foreign investments. Proponents of this view claim that if we counted these invisible exports, which they call “dark matter,” much of the US trade deficit would disappear. The dark matter hypothesis has been eagerly taken up by some journalists, who like its upbeat message. It seems to say that the United States’ economy is, as a cover article in Business Week put it, “much stronger than you think.”

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Source:- IIPM Editorial, 2006

Is royalty really needed?

Is royalty really needed? Though George Bush might consider himself one too, the covenant clearly is out that royalty comes from content of character, not by right or might. Unfortunately, royalty in today’s world is a fashion statement; a discard of the bygone Imperial legacy. It really is worth no more use to society, than of churning out extremely costly national brand ambassadors. It took one French Revolution to finish off Ms. Royalty Marie Antoinette in the 18th century. It took one independence movement for India to wipe out its bunch of over 600 braggarts. One just hopes it doesn’t take that much effort to wipe out this solecism in the near future.

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Source:- IIPM Editorial, 2006

Life Insurance:

If you search for a life insurance service provider that demonstrates utmost promptness in issuance of the policy, gives you cheque pick-up facilities, and will not make you wait for months before granting payments on maturity of policy, then stop right here and look no further. Your choice should inevitably be TATA AIG. It is a matter of fact that they get the highest score in the ‘tangibility’ consideration, which appraises companies for a combination of nine parameters related to quality of customer service.


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Source:- IIPM Editorial, 2006

Smart business

On the face of it, the Smart business seems to hold promise, with the movement of various American customer segments to smaller and efficient cars. However, the principal critique of this decision comes from the fact that despite recent promises, the Smart business has actually made a combined loss of $2.9 billion ever since its launch seven years ago.

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Source:- IIPM Editorial, 2006

Boeing must meet schedules - IIPM Article

Boeing CEO W. James McNerney seems to be flying high these days on a magic carpet, courtesy Sheikh Ahmed, chairman of Dubai-based airline, Emirates. Emirates recently placed the largest order for Boeing aircrafts at the Dubai Air Show in November. Sheikh Ahmed signed up for forty two Boeing 777 planes. Emirates was not the only large-scale buyer; eight Chinese airlines also signed a $4 billion deal to buy seventy 737 Boeing aircrafts. Now, with its order book (657 aircrafts) for the current year bigger than its European arch rival Airbus (499 aircrafts), are Boeing’s fortunes finally on a rise?

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Source:- IIPM Editorial, 2006

Hero Honda needs to focus on export markets for selling scooters (IIPM Publication)

Fill it, shut it, forget it!” This memorable slogan of 1980s launched Hero Honda on the path to becoming a market leader in the motorcycle segment of the two wheeler industry. Till date, the slogan has resonance as erstwhile market leaders like Bajaj find it difficult to forget it. This fact bears testimony when a relative upstart like Hero Honda usurped the leadership status in the 1990s; and has clung on to it tenaciously ever since.


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Source:- IIPM Editorial

Fortunes at the ‘top of the pyramid’ - IIPM

It’s perfectly logical. The automotive industry, with GM and Ford going all out to control costs, has tremendous promise for Indian outsourcing. On February 2, 2006, General Motors announced the awarding of a $15 billion five year outsourcing contract to select companies, including Wipro (awarded $300 million) and Satyam (awarded $150 million). Wipro will now be a part of the Tier-1 supplier list, along with EDS, IBM, HP and Cap Gemini (the latter two having tied up with Satyam for servicing).

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Source:- IIPM Editorial

If Toyota continues growing, it could well beat Daimler Chrysler (IIPM Publication)v

The writing on the wall is clear for not only American and European automobile makers, but even other behemoths in Asia; Toyota is a rising fever in the global automobile industry; and the only direction it seems to be going is up. Toyota Chairman Hiroshi Okuda has consistently maintained in no uncertain terms his vision to overtake the world leader General Motors in terms of market share in a few years. In an official statement, Toyota has claimed that the year 2005 would see it selling 2.5 million vehicles, which would be 21% more than the sale of 2.06 million in 2004. The fact is that if Toyota continues to grow with the same rate, it could easily surpass the position of the third largest automaker in the world, surpassing DaimlerChrysler, by 2009, according to CSM Worldwide, a leading automotive consulting firm.

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Source:- IIPM Editorial

Hero Honda’s Market in India (IIPM Publication)

To be fair to Hero Honda, despite the presence of heavyweights like Bajaj, Yamaha, Kawasaki, TVS and Suzuki, Hero Honda had managed to control almost 50% of the motorcycle market in India. According to Pawan Munjal, Managing Director, Hero Honda Motors, “Every second motorcycle sold during 2004–05 was a Hero Honda. We have demonstrated the resilience and enterprise of a true world leader in the face of severe challenges in the marketplace...

Source:- IIPM Editorial

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Copyright: IIPM-2006

TELL STORIES- IIPM Publication

Encourage employees to share stories about how they have used a corporate value to overcome challenges and gain a competitive edge. This will prompt others to think creatively about how to employ company values in their work.

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Source :- IIPM Editorial, 2006

The make over of Korea’s economic picture (IIPM Publication)

The result: The make over of Korea’s economic picture. The Asian financial crisis of 1997-99 brought to the forefront the structural faults in South Korea’s development; namely, high debt/equity ratios, huge foreign debt and an imbalanced financial sector.

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Source:- IIPM Editorial, 2006

Political gamesmanship over India’s reservations policy could cast a shadow over India’s ambitions of emerg¬ing as a global economic power in the 21st

Ever since the UPA government, led by Congress, promised in its manifesto that it would initiate a dialogue with the private sector to address backward class’ aspirations, the pressure has been mounting on UPA to force the private sector to follow reservations’ policy in jobs. But at a time when the economy is opening up to global competition, is it a viable option for India Inc?


The story of Ekalavya in the epic Mahabharata may have been a symbol of highest traditions of devotion and sacrifice practiced in ancient India, but today, when no political party can claim to be untouched by caste considerations, his story may go down as yet another example of caste based discrimination of a Shudra (lower castes) by a Manuvadi (believers of Manu’s law of division of society on the basis of caste) Brahmin.

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Source:- IIPM Editorial, 2006

Publication and Research, IIPM

The tax regime will definitely lead to stupid situations. For example, part of the bills paid by a CEO for taking two foreign partners out for lunch will be taxable. Now, who will decide what component was taxable and what was not? For that matter, who ate the fettuccini and who drank the white wine? Look at the case of a senior editor or a manager who travels frequently and stays in hotels and eats outside during the course of her natural duties. Who will decide and calculate which component of these travels, stay and eating expenses were for official work and which for ‘personal benefit’?


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Source:- IIPM Editorial, 2006

Publication and Research, IIPM

After all, quite a few of India’s top companies, which are leaders in their respective industries, are taking the diversification route towards new lucrative businesses. Reliance was always a conglomerate structure before the split; and after the split, Anil Ambani has already planned acquisitions in the fields of textiles (Celebrity Fashions Pvt Ltd), entertainment (Adlabs) and insurance (AMP Sanmar) in a very short span of time.

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Source:- IIPM Editorial, 2006

Publication and Research, IIPM

By coincidence, Qutb arrived in the United States in 1948, the year of the creation of the state of Israel. He witnessed an America blind to the thousands of Palestinians being made permanent refugees by the Zionist project. For Qutb, it wasn’t politics; it was an assault on his core identity: Clearly Americans believed that Arab lives were worth far less than those of European Jews. When Qutb returned to Egypt he joined the Muslim Brotherhood, leading to his next life-changing event:

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Source:- IIPM Editorial, 2006

Publication and Research, IIPM

The decadent diet plan defied centuries held beliefs banishing all carbohydrate rich foods from the platter of the portly, potbelly cursed friends of ours. For once, a doctor advised them to eat, rather feast, on a spread befitting a king’s palate, and yet triumphantly slip into outfits many
sizes smaller!


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Source:- IIPM editorial, 2006

Stop giving subsidies to the rich (Publication and Research, IIPM)

Despite these stark figures, nobody seems to be giving any serious thought to these contradictions. Since the UPA government is committed to uplifting the status of the ‘real India’ that comprises the poor and underprivileged, continuation of such subsidies goes against even the professed ideology. Perhaps it is time the Leftists parties walked their talk and put pressure on the government to stop these subsidies for the rich and utilize the funds for anti-poverty programmes in rural areas.

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Source:- IIPM Editorial, 2006

BSE should work towards creating an unlimited trust in its shareholders-N.R. Narayana (IIPM Publication)

Infosys chairman and mentor, N. R. Narayana Murthy, who was the chief guest at the announcement function, mentioned, “It is important for the BSE to maintain the highest levels of compliance and corporate governance as it has been expecting the same from all listed companies. It should work towards creating an unlimited trust in its shareholders.”

Source:- IIPM Editorial

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Copyright: IIPM-2006