The garment sector is no different with biggie Arvind Brands recently adding one more elite feather in its crown. The company has roped in European brand GANT for their Mumbai outlet, and is now planning a Delhi foray. “With a rise in disposable incomes, the youth is looking for global brands. We’ve always placed ourselves as the supplier of global brands,” explains Sumeet Yadav, Vice President, Arvind Brands. Samarjit Singh, Managing Director of Candid Marketing adds that “to appeal to this ‘class and brand conscious’ Indian consumer, domestic players are not only entering into tie-ups, but also building up capacities by adding newer technologies. And all this, just to add an international touch and feel to their marketing communication initiatives.”
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Source:- IIPM Editorial
For complete IIPM article click here
Source:- IIPM Editorial
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