Thursday, July 31, 2008

Will SAIF be the next Temasek or Blackstone?

It is the largest PE/VC player in China. It manages the biggest non-sponsored Asia fund. Since 2004, it has invested huge sums in Indian firms. And now, with its ability to spot new opportunities, it hopes to become the Numero Uno PE player in India, says ASIF AHMED

In March, 2006, Ravi Adusumalli, General Partner and India head of SB Asia Infrastructure Fund, better known as SAIF Partners, flew from the US to ink a deal with a media company to invest in a new line of business related to electronic media. In a chat then, Adusumalli, who debuted at 77 in the Forbes’ “The Midas List, 2008,” told us that he believes in a strong ‘local’ team that is fiscally responsible. That was an eye opener as most global Private Equity (PE) and Venture Capital (VC) players used to fly down from their home country, sign an agreement, and return back. So, talking about an India-dedicated team was certainly a rare occurrence.

In fact, SAIF goes a step further: it is one of the few PE/VCs that have separate teams dedicated to the firms that it has invested in. What this means is that investor SAIF Partners has an in-house office inside the investee firm’s headquarters. And this unique strategy works well with the investees. “It’s good to have people, who are more intelligent, around us,” says Vijay Shekhar Sharma, the MD of One 97, which is one of SAIF’s portfolio companies, where the investor’s office is located.

But this is just the beginning of this story. And in the arena of PE/VC segment, it is probably one of the most successful business scripts. When it started in 2001-02 as a Joint Venture between Japan’s Softbank Corporation and America’s Cisco Corporation, the world’s largest router company, the fund’s mandate was to invest and drive technology firms in the Asia-Pacific region. In the beginning, most of SAIF’s investments were in China and South Korea.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, July 30, 2008

Investee: HDFC

Investor: Carlyle Group

Investment Value: $650 mn


Says Tejinder Singh, Analyst, Arihant Capital Markets, “The rationale for the deal is primarily the Indian growth story, which HDFC has successfully reflected. Carlyle Group has shown much interest in the housing finance domain, a niche area; thanks to the surge in disposable income of Indians. Its interest in this domain is also highlighted by the fact that it has picked up a significant stake in Repco Home Finance for a cool $27.7 million. For the purpose of growing, expanding and even maintaining its position in the market, a lot of capital will be needed and thus the association will be a long term one. Though they have no clear categorisation, it is the overall industry opportunity that guides their investment in India. Be it Repco or HDFC, it goes on to prove that investments being made by Carlyle in this segment are long term in nature. Besides capital, PE firms also bring with them international expertise in terms of technology and management, besides closely monitoring management developments.”

The deal between Indian mortgage major Housing Development and Finance Corporation (HDFC) and the New York headquartered PE giant Carlyle Group set a new record for PE transactions in India. Following the foot steps of ICICI Bank, HDFC struck a deal valued at Rs.26.38 billion (Rs.1,730 per share), which gave Carlyle Group a 5.6% stake in HDFC. The deal was a part of the larger vision of HDFC to raise Rs.31.14 billion by selling 18 million shares. The investment for its first Indian deal was made from Carlyle’s large cap fund (Asia Partners II). HDFC has plans to use a part of the proceeds to maintain its 23% stake in its subsidiary HDFC Bank. A part of the proceeds will be further used to fund growth in HDFC’s insurance (which needs over Rs.6 billion every year) and mortgage businesses.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Tuesday, July 29, 2008

King no more The Maharaja takes a final bow

Air India’s legacy mascot is given a boost...out of the door – 4Ps B&M delves into royal history

As the driver used to pick us up from our school, dispassionately herding the thoroughly hungry and raucous lot of us students into the bus, the grime and the heat of the afternoon sun – garnished with a motionless traffic jam – perhaps can never be forgotten that easily... And neither can be forgotten those spectacularly huge Air India billboards standing resplendent in the sun, glorified by the mascot we all knew as the Maharaja, billboards we would crane our necks to see, for not only were they creativity benchmarks of those times, but also because we, er, loved the Maharaja!

Born in 1946 – with all credit of his ideation going to the late Bobby Kooka (the then Commercial Director of Air India) – this royal ruler stole all eyes, proudly donning a fresh avatar each time he was happily placed on the government airline’s towering billboards of the 50s, 60s, 70s, 80s and right within the churning 90s too.

His attire, persona and communiqué – sometimes dressed as a sumo-wrestler; sometimes playing the snake charmer and some other times, becoming a part of Moscow’s popular chess board – all combined to make him perhaps the most recalled brand of us Indians through the latter part of the last century! When 4Ps B&M caught up with the effervescent J. Bharghav, Head, Corporate Communication, Air India, he expectably and quite succinctly agreed on the unbeaten popularity of the Maharaja, “Around 30-40 years ago, the advertising of Air India was purely conservative as Air India spent most of its advertising budgets on hoardings based on current affairs fancying the Indians at large with the Maharaja as the spokesperson.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, July 22, 2008

Pester Power

Marketers are realising that the wallet may be in the hand of the parent, but purchase decisions are being influenced by their kids. The success of Maggi stands testimony

Maggi as a brand, has grown strongly because of consumer pull, availability, convenience & wide variety of taste. The pester power has given boost to the brand in three ways. Firstly, children get excited with the taste and ask for Maggi when they come back from school. Secondly, the pester power of kids has made mothers consider variants like Maggi Vegetable Atta Noodles & Maggi Dal Atta Noodles as a wholesome snack for its apparent nutritional value. Thirdly, the pester power influence from kids to kids has a strong demonstration effect. All this has helped Maggi to become a favourite & powerful brand.

Physical Evidence

In global markets, FedEx is the last word on timely delivery commitments

FedEx remains one of the best long term stories in transportation with considerable growth opportunities, an impressive track record and a strong franchise that should continue to deliver superior returns. Today, FedEx has evolved into a global transportation and logistic powerhouse, providing a portfolio of transportation, e-commerce, and business services through companies operating independently, competing collectively, and managed collaboratively, under the respected FedEx brand.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 21, 2008

Innovation or detonation?


When IIPM comes to education, never compromise

‘Take on anything’ is what the company believes in. Literally!


Bull’s eye is what every capitalistic entity aims for today, their arrow being their respective specialised competency! The $6 billion Mahindra Group is no different in this regard; its arrow – innovation. The group currently stands as the leading manufacturer of Utility Vehicles (UVs) in the country, ahead of many biggies. The company with its flagship auto manufacturing arm Mahindra & Mahindra (M&M) has forged its presence in five continents and has also established itself as a global player. Even in the face of competition, during 2007, M&M was rated amongst the top three auto majors in India as per a customer satisfaction survey. Today, M&M commands a stunning 44.8% market share in the UV category, which despite having slipped by 1.5% in the first half of 2007 as compared to first half of 2006 is to say the least comprehensive for a giant which has over 62 years of manufacturing experience to boast about. Today, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution, elements which stand key to its evolution as a innovation and a customer-driven behemoth. Recently, M&M also launched the new ‘Mahindra Bolero Limited Edition’ where 4Ps B&M caught up with Vivek Nayer, Vice President – Marketing Automotive Sector, Mahindra & Mahindra Ltd.

4Ps B&M: What is the motive behind your latest launch of the Bolero ‘Limited Edition’ in the market?

Vivek Nayer (VN): Customer is on the constant lookout for something innovatively different. That’s why we have launched this model with customised differences in the aesthetics.

4Ps B&M: What is your target audience market for this new variant of Bolero?

VN: We are targeting at the urban-youth, mostly in the metros because they can easily connect with this car. Considering that there are only 1000 units available and that there is immense craze for SUVs among the youth, it should work well.

4Ps B&M: M&M is planning to come up with a new launch, the ‘Bolero Spykar’ during 2008. What difference would it make to the company? VN: Frankly, I am not aware about it till now. However, there is always something new happening. Last year, we took out a variant of the Bolero, which increased our sales by 35%. We would hope for anything along similar lines from future launches!

4Ps B&M: What about future plans?

VN: With M&M you can always expect more and more innovation in the market – it’s the name of the game.

Friday, July 18, 2008

Performance

When a government-run entity prides itself on being a Rs.2.75 lakh crore entity in terms of Mcap, you wonder, “Is the government machinery working alright?” With ONGC Videsh Ltd. and ONGC Mittal Energy Ltd. promising an even brighter tomorrow, this PSU deserves honour for its consistent performance

As an explorer and primary producer, ONGC controls the raw material i.e. crude, while HPCL, BPCL et al are all dependent on crude oil. The learning curve effect is the greatest advantage for ONGC and it has helped it reduce its project execution time. Stronger geographical presence and data collection has further increased its efficiency. Despite the fact that as an upstream company it has to share the burden of 33% oil subsidy its performance is praiseworthy. Retaining talent at the mid-level has been a problem though; all thanks to its PSU status. It has a huge cash reserve too. The company can very well take advantage of the heightened crude prices, the only hindrance being the administered price mechanism. Despite government apathy, the company continues to perform well and will surely be more successful in future.

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008
    An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

    Thursday, July 17, 2008

    Hungry for more power

    With a strong balance sheet, this one’s eyeing mega growth projects


    Commenting on the Q3 2006-07 performance, Prasad Menon, MD, Tata Power had said, “The company is poised to acquire a significant national footprint and assume a steep growth trajectory. Our track record of steady project implementation and superior service augurs well for our consumers and various stakeholders moving forward.” And looking at the projects pipeline that Tata Power boasts of, his speech may not be very different at the end of Q3 2007-08.

    With the government planning to increase total installed generation capacity to 2,05,000 MW by March 2012, from 1,24,310 MW at the end of March 2007, the power sector looks definitely lucrative. Almost all players in the segment are excited about the future. But going by nature’s law, ‘the first mover will have its own advantages.’ The Prasad Menon led Tata Power has announced projects to enhance total installed capacity to 12,000 MW from the existing 2,323 MW in the next five years. As Sanjeev Zarbade, Analyst (Capital Goods), Kotak Securities, says, “Tata Power is progressing in its projects, whereas others have made announcements, with no real progress. This is likely to keep Tata Power a step ahead in this race.”

    Part of the Tata Group for over seven years, Menon had previously scripted a success sage for Tata Chemicals. Small wonder that Tata Power is also blossoming under his ageis: The 4,000 MW Mundra Ultra-mega Power Project (for which the company has signed a contract with Toshiba Corporation for Turbine Generators) is progressing as per schedule. To meet higher demand for coal, it has also acquired a 30% stake in two Indonesian coal mines. To add an impetus, the company is also developing a coal block along with Hindalco. Apart from the Mundra project, expansion projects that are currently underway include 120 MW expansion at Jojobera near Jamshedpur, and a 250 MW expansion at Trombay, near Mumbai.

    Further, Tata Power is also planning to enter shipping and logistics to facilitate coal shipment for its power plants. This would help the company to control its supply chain, vital for their aggressive capacity expansion and production.

    The company has high aspirations in the global arena too. Menon is eyeing to bid for Singapore state investor Tamasek Holding’s interest in three electricity companies, Tuas Power, PowerSeraya and Senoko. The bidding is expected to be over by late 2008, and the book value of these three companies is $1 billion. Tata Power has also been invited to participate in the bidding for a project in South Africa to build and operate two gas-fired power plants. If it bags the contract, Tata Power would need to construct open-cycle gas turbine plants by October 2008.

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

    Read these article :-
    B-schooled in India, Placed Abroad (Print Version)

    IIPM in Financial times (Print Version)

    IIPM makes business education truly global

    The Indian Institute of Planning and Management (IIPM)

    IIPM Campus

    Saturday, July 12, 2008

    IS “TODAY’S WOMAN” IMPACTING “TODAY’S AD-SPACE”?

    wonders whether the “New Woman” is appropriately reflected in adland or...

    Once, not very long ago, women portrayed in advertising reflected all the pristine virtues of Nirupa Roy – aka, Mother Earth! Eternally sacrificing, unconditionally loving, caring and forgiving, she was the definitive 24x7 giver, wanting (or expecting) nothing in return except the well-being of her family. Excuse me, but what about her life, needs, wants, dreams, desires and aspirations? “What dreams, drives, desires are you babbling about, dummy? What crap are you letting fly, you regressive moron? She is a mother, okay and this is her life, okay?!” hisses a seven-star chauvinist pig! Today, as we bogey towards the end of ’07, has this Stone Age projection of women in adville moved on? Is it keeping pace with times? Is it more real, contemporary, authentic? Is the new Indian woman – cool, confident, aspirational, successful, multi-tasking – coming through or is Adville hemming and hawing, paying lip-service, indulging in tokenism, playing safe by re-enforcing the stereotypes?

    Voices and opinions differ. Young ad person Dolly Jha believes that too little is done towards it. For every Frankfinn ad, there are a whole clutch of stuff depicting women as bimbos and sex objects. “The male-specific product category are the worst offenders – gutkas, shaving creams, deos, Maruti SX4 – pushing the pseudo-sophisticated button to up the ante. Disgusting!”

    Journo Roma Kapadia disagrees. “Firstly, change doesn’t happen overnight; it takes time. Secondly, advertising is neither about morality nor approximating reality in a manner that makes everyone happy. It is a seductive marketing tool with a one-point programme – to sell! The guys behind these ads are not dumb. They are professionals who have a very tough job to do in a competitive market place. Surely they know what they are doing” Overall, she believes that Adville is on the right path.

    Roma could be right. Smart n’ sassy gals in tees; Young, bright and attractive women scoring brownie points in the boardrooms; Independent young lasses choosing their life-partners or colour of Scooties, in style; Girlie gangs whooping it up – or being wooed by romantic hubbies play-acting as “chefs”… all these images are flashing across present day ad content on TV.

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    Thursday, July 10, 2008

    The real Indian IT Pioneer…

    HCL has a brand new mascot! The seemingly know it all, funny yet globe trotting HCL employee is more then just arrogant. What he truly represents is the changing face of HCL, a company which not only operates in India but is working towards a better global future as well! With its 51,000 employees spread across 18 countries, HCL has become one of India’s true multinationals with interests in diverse genres such as financial services, retail, life sciences and healthcare, telecom, media, hi-tech and manufacturing. HCL Technologies focuses on what it calls ‘transformational outsourcing’ specialising in areas which will have an eventual impact on the future and business as a whole. According to Shiv Nadar, founder of HCL “Since its inception three decades ago, HCL has always dreamt fearlessly and is responsible for many firsts in the computing landscape. We could well be called a ‘pioneer in modern computing’.”

    Sitting at $1.5 billion, revenues have been increasing at an incredible 30% per annum and the momentum is strong! Moreover HCL Technologies prides itself as being one of India’s foremost organisations in terms of innovation. With its relentless struggle to maximise its shareholder and business value, India’s fifth largest IT company will invest close to $625 million toward the establishment of three SEZs across the country. The centres will focus on future technologies and their eventual operationalisation. Even though HCL does not find itself as voracious as its other Indian counterparts like Infosys and Wipro, the company still is a force to reckon with. Going by its new found chutzpah, only sky is the limit for this forceful and fearless dreamer!

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

    Wednesday, July 09, 2008

    Pioneering success

    India becomes the favourite hunting ground for this Japanese giant... willing to make a mark and re-define what ‘Pioneer’ means...

    Shogatsu is the most important holiday in Japan; the date on the Julian calendar being January 15. And guess why its so? It’s the Japanese New Year of course! But unlike other new year dates, this one holds more significance than just being a simple new year date, for it’s also considered pious and the perfect day to start a new venture, taking lessons from the mistakes made in the year gone by. In the modern corporate world, these can come in the form of new product launches, new merger announcements et al. And this company is no exception, as it plans to the age-old Japanese norms; planning new launches in a and around the Japanese new year... this is what we discovered when we caught up with its MD, Akira Haeno on a bright winter morning.

    And all this while if you were left wondering which entity we’re talking about, it’s Pioneer Corporation, the Japanese giant which has indeed taken the Indian market by storm – from car stereo systems to Mobile entertainment segments... Pioneer has galactic plans when it comes to its mobile entertainment business group, filled with highly innovative products promising it a strong control over the Indian market.

    And before we shot across any question, he took the lead (an inborn leadership quality) as he asserted, “India is an emerging market and has a huge multitude of rising middle-class. So I feel there is a great potential for us to expand in the country.”

    “So what’s the investment like?” we asked him. To this his prompt reply was, “We have planned to invest $5 million and we know that this sum alone isn’t sufficient to cover this huge country. Hence, we are planning for more such outflows in our upcoming budget.” Surely, with the rising middle-class consumers’ per capita income rising by the day, the market demand from the Indian market too is appreciating. A fact to which he shows cognisance as he remarks, “We have our factories in China and Thailand and recently we have invested in both which would increase their capacity to double. This would help us to address the rising demand in the Indian market.” Then there is the retail wave crashing on the Indian hinterlands. Not a problem for Pioneer as it plans to set its exclusive outlets too! Quite clearly, when it comes to business in India, Akira is serious, damn serious!

    And what about his global forays? Well, he expressed his willingness to spread Pioneer’s wings across the globe, with a keen focus on increasing market control in Central and South America, Russia and Southern Asia. However, all of them would come with huge challenges regarding which Akira displays his awareness; what with cut-throat competition from global giants like Sony, JVC, Panasonic et al. However, he also agrees that despite the hurdles, he is not too scared of the consequences, no matter how big the challenge as he confesses, “Our products have very innovative features and secondly of course, it’s the quality of our products that will ensure that we’d become the number one company in the businesses we are in. Think about it; in spite of biggies, we are doing very well in India...”

    We decided to check the facts and promises financially too. In the recently declared Q2 FY07-08 results, it was revealed that this Japanese had witnessed an operating profit rise of 6.3%, with revenues from car electronics sale, both in India and overseas recording an appreciation of a terrific 10.9%! Numbers don’t lie indeed, and if we are to believe this old truth, then Akira and his team seeem to understand what their customers most want as Akira states, “Understanding consumers helps us to create products, which no other players have created till now. Like, sorry to say but India is quiet dusty and this causes a lot of problem for the consumers so we have come up with a dust secured flap or cover for all products to solve this problem...”

    A team worker is what he has always known to be, he believes that no goal is impossible or too difficult if the right team is in place. Surely, this commander knows where his ship is headed.

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)


    Tuesday, July 08, 2008

    The 2008 HR ‘Panchatatva’

    As India Inc. continues to grow at a stupendous growth rate and many Multinationals plan to spread their wings in India, there’s a likelihood of a talent crunch. So, HR is likely to need a special charter. SURBHI CHAWLA presents the coming trends in five critical areas

    Sandip Grover, VP (Human Resources), WelspunThe Rise of the ExpatriateBeyond doubt, the trend of hiring expatriates is gaining ground in India and the year 2008 would see this trend gain more popularity. However, employing expatriates would not be visible across domains and businesses, but would be spread in limited sectoral spaces. For example, I can see their numbers increasing in the retail space and other technical spaces like piping engineering. There is going to be a huge demand for foreign employees in several specialised domains. Apart from that there are also companies like ours who are bullish about setting up shops in other countries. So, we are looking at the foreigners to help us understand these new and potentially-attractive markets that we are planning to enter in a better way. The inputs from expats will be especially a bonus in the case of markets like China, which are a little difficult to understand.

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

    Monday, July 07, 2008

    From green fi elds to cat walks, here is a man who’s responsible for it all!

    Y. C. DEVESHWAR... Chairman, ITC
    From green fi elds to cat walks, here is a man who’s responsible for it all!

    He has grabbed global recognition – for both ITC and himself! And of course, it’s the Chairman – Y.C. Deveshwar we’re talking of. Imagine how a company can miraculously stretch its brand name renowned for tobacco to other food products... that’s what ITC’s done to perfection! Surely, this diversification strategy under him has metamorphosised the tobacco company to a flashy conglomerate; little wonder why he was honoured with the ‘Businessperson of the Year 2006’ award by the ‘UK Trade and Investment’ organisation. He has also increasingly stressed on the critical role of Indian rural economy through various rural initiatives like e-choupal. Talking of his rural plans, he says, “We want to create a network of 20,000 e-choupals extending coverage to 100,000 villages across India...” Wills Lifestyle, John Players, Sunfeast Biscuits, Ashirwaad atta et al stand testimony to the fact that Deveshwar is indeed the ‘perfect FMCG strategist’ for urban and rural India.

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

    Friday, July 04, 2008

    Tipped for the top post in SBI, he swam across to country cousin IDBI instead!

    YOGESH AGARWAL... Chairman, IDBI
    Tipped for the top post in SBI, he swam across to country cousin IDBI instead!
    From a one time ailing financial institution to India’s foremost developmental institution, now poised to even foray into high growth areas like retail banking, Industrial Development Bank of India (IDBI) has indeed come a long way. And so has Yogesh Agarwal, the newly appointed CMD, who took charge of this institution, in July this year. Former Deputy Managing Director of State Bank of India, Yogesh Agarwal was tipped to succeed outgoing SBI chief A.K. Purwar, but he landed into the top slot at IDBI instead. A banking veteran, Agarwal’s contributions to India’s largest bank, during his 35 year stint at SBI (he started off as a probationary officer in 1972) were vast and varied. In fact, he was also the first to spot an opportunity in the gold banking business, was back in 1997. With IDBI, Agarwal’s focus is pretty clear: “work for the long-term vision of the company, that automatically takes care of the day-to-day affairs of the business.” Says Jitendra Balakrishnan, Deputy Managing Director, IDBI Bank, “Agarwal is very formal and elegant in his approach and his experience with SBI will come handy in IDBI’s long term vision of becoming an institution with a wide gamut of services.” Hear hear!

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

    Tuesday, July 01, 2008

    Dumb

    My mom-in-law just couldn’t figure out what that lady in the ad was doing and frequently asked me to explain… I am delighted ban ho gaya. Advertising should have some moral limits.” Not everyone agrees with this take. Mitali Gupta, a journalist, believes too much is being made about “this silly ad! Hey, c’mon guys, its only a dumb TVC, okay? The ad guys took the titillation & naughty route to grab eyeballs and public attention, which I think was cool b’coz what the hell do you say about a jock, anyway? Chill, man!” Creators of the ad believe that the uproar is happening only because it is truly a clutter-busting ad, standing out and making waves (in a dramatic and meaningful way) in a category that is truly tough to penetrate… Ooops, was it a faux pas? Didn’t mean it. We are outta here, guys. Its getting too hot!

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

    Public morality

    Fumes ad practitioner Atul Malhotra, “the problem with these guys is that they consider themselves selfappointed guardians of public morality without even trying to understand the reference to the context angle. Don’t these people see FTV, MTV, Hollywood or Bollywood movies?” “Which planet do they inhabit, yaar? Is our tradition, culture and sabhyata so fragile that a couple of ads can threaten it? C’mon guys, wake up and taste the… lassi!” He says that you wanna ban stuff – ban gender bias & religious intolerance because they infl uence and poison the mind of people – not some corny undergarments ads, for chrissake! Preeti Paul, a media executive agrees with the basic premise of Malhotra’s argument but concedes that the Amul Macho ad did exceed the limit. “It’s defi nitely cheap & titillating and appears to have been created to shock & stimulate viewers.” Housewife Seema Suri agrees. “Which sicko pervert directed the actress and dreamed up the concept? I mean that suggestive look and body language, that glazed expression, it was so embarrassing!

    For Complete IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

    Shock or embarrassment

    And accidentally his towel drops. Before he can register shock or embarrassment, the washerwoman’s eyes dart towards the undies, registering uncensored delight & approval in a flirtatious manner. The Moral Police, however, didn’t share in any way the washerwoman’s joy, were not remotely amused at this ‘slip-up’ and refused to dismiss the affair as ‘andar ki baat hai’. They termed these ads “vulgar, indecent & suggestive” and sent out strong messages to the ad fraternity & channels to be careful and exercise restraint in the stuff beamed out, or else… This isn’t the fi rst time. Over a decade and a half ago, the Marc Robinson-Pooja Bedi Kamasutra ad with the tagline ‘For the Pleasure of Making Love’ had the powers-that-were in a tizzy. Subsequently the Arbaaz- Malaika coffee ads as well as the Milind Soman-Madhu Sapre TUFF ads created a crazy furore – as did the recent XXX flavoured condom ads. Neo Sports ads (tongue-in-cheek turned foot-in-mouth?) covering the recent ODI series in Feb’07 also came under fire and was termed ‘racist’ by the high priests. Fact is obscenity, vulgarity, suggestiveness, insinuation, et al represent tricky areas for the simple reason that they are all relative, subjective and contextual.

    For Complete
    IIPM Article, Click on IIPM Article

    Source :
    IIPM Editorial, 2008

    An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)