Fill it, shut it, forget it!” This memorable slogan of 1980s launched Hero Honda on the path to becoming a market leader in the motorcycle segment of the two wheeler industry. Till date, the slogan has resonance as erstwhile market leaders like Bajaj find it difficult to forget it. This fact bears testimony when a relative upstart like Hero Honda usurped the leadership status in the 1990s; and has clung on to it tenaciously ever since.
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Source:- IIPM Editorial
