Boeing CEO W. James McNerney seems to be flying high these days on a magic carpet, courtesy Sheikh Ahmed, chairman of Dubai-based airline, Emirates. Emirates recently placed the largest order for Boeing aircrafts at the Dubai Air Show in November. Sheikh Ahmed signed up for forty two Boeing 777 planes. Emirates was not the only large-scale buyer; eight Chinese airlines also signed a $4 billion deal to buy seventy 737 Boeing aircrafts. Now, with its order book (657 aircrafts) for the current year bigger than its European arch rival Airbus (499 aircrafts), are Boeing’s fortunes finally on a rise?
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Source:- IIPM Editorial, 2006
For complete IIPM click here
Source:- IIPM Editorial, 2006
