To be fair to Hero Honda, despite the presence of heavyweights like Bajaj, Yamaha, Kawasaki, TVS and Suzuki, Hero Honda had managed to control almost 50% of the motorcycle market in India. According to Pawan Munjal, Managing Director, Hero Honda Motors, “Every second motorcycle sold during 2004–05 was a Hero Honda. We have demonstrated the resilience and enterprise of a true world leader in the face of severe challenges in the marketplace...
Source:- IIPM Editorial
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Copyright: IIPM-2006
