The writing on the wall is clear for not only American and European automobile makers, but even other behemoths in Asia; Toyota is a rising fever in the global automobile industry; and the only direction it seems to be going is up. Toyota Chairman Hiroshi Okuda has consistently maintained in no uncertain terms his vision to overtake the world leader General Motors in terms of market share in a few years. In an official statement, Toyota has claimed that the year 2005 would see it selling 2.5 million vehicles, which would be 21% more than the sale of 2.06 million in 2004. The fact is that if Toyota continues to grow with the same rate, it could easily surpass the position of the third largest automaker in the world, surpassing DaimlerChrysler, by 2009, according to CSM Worldwide, a leading automotive consulting firm.
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Source:- IIPM Editorial
