They are gathering data – very detailed data on you. Things like, which car you drive, which magazines you read, are you married, do you have kids, how old are you, where do you live. They are not marketing whiz-kids collecting data to help their company launch a new soap, or plan a new marketing campaign for a refrigerator! They are the kids with Palm-tops and other gadgets knocking on people’s doors and gathering a whole lot of information, which is then fed into software. The software then helps the political parties figure out what issues would be of importance to a person with a particular profile. Accordingly, they can plan their political campaigns. Welcome to the modern way of tracking and monitoring potential voters.
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
