Compare This!

Comparative advertising has been lauded for being the most aggressive and factual of all advertising strategies. If handled intelligently, it always works. Comparative ads cannot be denied of their charm. It’s high-decibel marketing, which attracts viewers and advertisers alike. It gets you hooked as you wait expectantly for the competitor’s next move. But the critical aspect you need to master even before entering this war zone is speed.

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Source:- IIPM Editorial

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The seat must get hotter

Foreign money continues to find the best possible use in India, as India slowly and steadily opens its gates for foreign participation. According to UNCTAD’s Trade and Development Report 2006, India has ‘emerged’ by winning a position among the ten major developing country recipients of Foreign Direct Investment (FDI), but still lags far behind its neighbour China in terms of FDI inflows received. FDI inflows to India stood at $5.6 billion in 2004, making it the tenth largest developing economy in terms of overseas investment received. A positive investment climate, improved growth prospects and initiatives aimed at rationalization of the FDI policy helped the country maintain its attractiveness in terms of one of the most preferred FDI destination.

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Source:- IIPM Editorial

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Pull the Syrian carpet from under their feet...

Powerful countries know that it is dangerous to be seen to fl inch, because enemies take heart and allies’ knees begin to knock. A great power also knows that if it sets out on a military adventure without setting achievable goals, it can get into bad trouble. What’s true for great powers is doubly true for beleaguered Israel, which failed to dismantle Hezbollah’s power over Lebanon. But the Lebanon war’s failure may yet provide an opening to peace if Israel is bold enough to seize it.

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Source:- IIPM Editorial

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Beware the leader who bangs the drums of war

Despite the fragile ceasefire in Lebanon, the risks of a widening war in the Middle East remain. President George W. Bush, Prime Minister Tony Blair and leaders of radical groups in the Middle East prefer military solutions to peaceful compromise. When Bush paints the Middle East as a struggle of good versus evil, or terror versus freedom, he abandons politics. When Israel attempts vainly to defeat Hezbollah, it tries to avoid painful but necessary political compromises over disputed territory. Th e problems of Middle East are much more than that. Part of the problem is Israel’s continuing occupation of the West Bank and a piece of southern Lebanon. Until Israel agrees to return to 1967 borders with minor modifications, and end its political control over millions of West Bank Arabs, unrest will continue.

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Source:- IIPM Editorial

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It’s time to defrost for Unilever

150 million times a day – that’s the number of times a Unilever product is picked up in every part of the world! The company offers 400 brands, covering 14 categories of food products, household goods and things of personal care needs. Recently, Unilever sold a major chunk of its European frozen foods business to the private equity firm Permira Funds for a whopping $2.21 billion. The deal includes purchase of the brands Iglo and Birds Eye, as well as operations in Austria, Belgium, France, Germany, Ireland, Netherlands, Portugal and United Kingdom. Unilever reasoned out the sale claiming that other areas under its portfolio needed considerable attention and that the frozen food sales had dipped by 4.5% last year. The Spanish frozen food unit of Unilever was sold about two months ago.

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Source:- IIPM Editorial

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Log on to the FESTIVE SEASON

“Pack your bags and head out to the supermarket” seems the scream from every nook and cranny during the festival season. And the IT market is no different. “With the festive season around the corner, most companies plan a lot of promotional activities as festivals turn in maximum sales for them,” remarks Alok Bharadwaj, VP, Canon India. And the Indian PC sales, which are already growing by leaps and bounds, get another shot in the arm during Diwali.

Of course, not all choose to go with the hype. “We are revamping for the season, but if you look at sales data there won’t be a (major) spurt in buying, but there will be an increase in purchases... if you see a promotion this month your purchase may be expedited, but you won’t buy something you don’t need,” expresses Rahul Agarwal, GM Marketing, Lenovo. But P. Krishnakumar, Country Category Manager, Consumer Desktops, HP plays the devil’s advocate and exclaims, “Though there isn’t much seasonality in purchase, computers slowly have started being treated more like durables. And as you know, it is actually the durables that see a lot of buying... In the last couple of years, people have actually started expecting offers.”

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Source:- IIPM Editorial

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• ‘In The Air Tonight’
• Daniel Bricklin
• GLOBALLY YOURS
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“This is the computer for just about everyone who has ever wanted a personal system”

It was the IBM 5150, bundled with Bill Gates’ & Paul Allen’s MS-DOS operating system, priced at $1,565 that hit the right chord. With a green monochrome text-only screen, optional 2 floppy drives that stored a pitiable 160 kilobytes (KB) each (translating today using at least 10 floppies to store a MP3 format song!); 40KB of in-built memory, a devastatingly dismal RAM of 16KB expandable to 256KB, zilch hard disk memory (imagine the 1.5GB or 1,572,864KB of hard disk space now essential for Windows XP) and no modem or networking connection whatsoever, it was still fairly “advanced”!

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Source:- IIPM Editorial

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Read more articles:-

1. ‘In The Air Tonight’
2. Cadbury: Kuch Meetha Ho Jaye (IIPM Editorial)
3. ‘Carmichael House’
4. India’s trade portfolio
5. Got my mojo working, aha!!!
6. Airtel
7. Relationships and Relationship Marketing!
8. IIPM's New Websites
9. Marshy dessert!
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With all eyes set on her, Nooyi should focus her efforts at getting more fruitful acquisitions

So what if Indra Nooyi earned derision from the Americans after her (in)famous ‘Long Middle Finger’ speech at the Columbia Business School? She could still boast about the unstinted support she has received from the top brass at PepsiCo. No wonder she is now the new CEO at Pepsi. That’s quite a journey for the lady from Madras Christian College who is now set to become arguably the most powerful woman CEO in the world. After all, she will lead a company that tops the list (in revenues) among 11 Fortune 500 companies led by women CEOs.

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Source:- IIPM Editorial

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Adding in your style life!

The garment sector is no different with biggie Arvind Brands recently adding one more elite feather in its crown. The company has roped in European brand GANT for their Mumbai outlet, and is now planning a Delhi foray. “With a rise in disposable incomes, the youth is looking for global brands. We’ve always placed ourselves as the supplier of global brands,” explains Sumeet Yadav, Vice President, Arvind Brands. Samarjit Singh, Managing Director of Candid Marketing adds that “to appeal to this ‘class and brand conscious’ Indian consumer, domestic players are not only entering into tie-ups, but also building up capacities by adding newer technologies. And all this, just to add an international touch and feel to their marketing communication initiatives.”

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Source:- IIPM Editorial

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