What’s
in a name? Everything! Ask cellular handset makers in India, and the answer’s bound to be just that! And not without reason. The eye-popping success of the Moto RAZR series in India that is pulling up the sagging fortunes of the American handset-maker in the country, is a case in point. Lloyd Mathias, Director (Marketing), Motorola (India) believes that: “People do not understand confusing numbers and fundamentally, names arouse more response from target audiences.” The rave response to Motorola’s Moto RAZR, Moto PEBL, Moto SLVR, and the more recent, Moto ROKR series is reportedly also inspiring other handset makers to abandon their penchant with boring numbers and alphabets to name their snazzy models.For complete IIPM article click here
Source:- IIPM Editorial
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