Western organizations, for instance, rely on data from market research firms to tailor their products and marketing strategies to compete in different markets. When these companies attempt to move into countries that don’t have sophisticated market researchers, they find it difficult to deploy their business models. By contrast, the managers at local companies know how to work around institutional voids because they’ve had years of experience doing so.
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
