Tuesday, September 12, 2006

It’s time to defrost for Unilever

150 million times a day – that’s the number of times a Unilever product is picked up in every part of the world! The company offers 400 brands, covering 14 categories of food products, household goods and things of personal care needs. Recently, Unilever sold a major chunk of its European frozen foods business to the private equity firm Permira Funds for a whopping $2.21 billion. The deal includes purchase of the brands Iglo and Birds Eye, as well as operations in Austria, Belgium, France, Germany, Ireland, Netherlands, Portugal and United Kingdom. Unilever reasoned out the sale claiming that other areas under its portfolio needed considerable attention and that the frozen food sales had dipped by 4.5% last year. The Spanish frozen food unit of Unilever was sold about two months ago.

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Source:- IIPM Editorial

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