BRAND : Cadbury Bytes
Agency : O&MBASELINE : Snacky ka meetha funda
DESCRIPTION: A couple of college friends are sitting together in the canteen when a girl tries to cuddle a dog . The boy argues and tells her that the dog’s name is Tommy. While munching Cadbury bytes she offers some to him. After tasting it, the guy says it’s sweet, whereby, the girl challenges that every snack is not namkeen. He continues calling the dog Tommy, when the dog jumps on him and tears his shirt. The girl makes fun of the guy, and the guy claims to have learnt that just like all dogs are not named Tommy, all snacks are ‘not’ namkeen.
4Ps TAKE: Cadbury’s yet again challenges the Indian traditional food. On one hand, it promotes chocolate during the festival season trying to replace the traditional Indian mithai and on the other, it tries to replace the Indian namkeen. However, it fails to spell out clearly, the product benefit and brand value from this advertisement.
Agency : O&MBASELINE : Snacky ka meetha funda
DESCRIPTION: A couple of college friends are sitting together in the canteen when a girl tries to cuddle a dog . The boy argues and tells her that the dog’s name is Tommy. While munching Cadbury bytes she offers some to him. After tasting it, the guy says it’s sweet, whereby, the girl challenges that every snack is not namkeen. He continues calling the dog Tommy, when the dog jumps on him and tears his shirt. The girl makes fun of the guy, and the guy claims to have learnt that just like all dogs are not named Tommy, all snacks are ‘not’ namkeen.
4Ps TAKE: Cadbury’s yet again challenges the Indian traditional food. On one hand, it promotes chocolate during the festival season trying to replace the traditional Indian mithai and on the other, it tries to replace the Indian namkeen. However, it fails to spell out clearly, the product benefit and brand value from this advertisement.
