If there is one Indian media company that has managed to hold its ground amidst a whirlwind of foreign competition, it has to be Zee Tele films. This David among the Goliaths has always dared to expand its horizons under the able leadership of Chairman Subhash Chandra. And it’s this pan-segment presence, which has done the trick for Zee as it emerges number 1 in the media & publishing sector in the B&E Power 100.
The year was 1992 when Zee launched India’s first private entertainment channel Zee TV, which became an instant rage. The group has a string of other firsts to its credit, prominent being first Hindi cinema channel (Zee Cinema), first 24 hour Hindi News Channel (Zee News), first to foray into regional space and pioneers of Direct to Home (DTH) sector. Says Subhash Chandra of Zee’s achievements, “Zee has created history by changing television viewing in India. The challenge that a trailblazer faces is to live up to its own high precedents.”
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
The year was 1992 when Zee launched India’s first private entertainment channel Zee TV, which became an instant rage. The group has a string of other firsts to its credit, prominent being first Hindi cinema channel (Zee Cinema), first 24 hour Hindi News Channel (Zee News), first to foray into regional space and pioneers of Direct to Home (DTH) sector. Says Subhash Chandra of Zee’s achievements, “Zee has created history by changing television viewing in India. The challenge that a trailblazer faces is to live up to its own high precedents.”
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
