Fumes
ad practitioner Atul Malhotra, “the problem with these guys is that they consider themselves selfappointed guardians of public morality without even trying to understand the reference to the context angle. Don’t these people see FTV, MTV, Hollywood or Bollywood movies?” “Which planet do they inhabit, yaar? Is our tradition, culture and sabhyata so fragile that a couple of ads can threaten it? C’mon guys, wake up and taste the… lassi!” He says that you wanna ban stuff – ban gender bias & religious intolerance because they infl uence and poison the mind of people – not some corny undergarments ads, for chrissake! Preeti Paul, a media executive agrees with the basic premise of Malhotra’s argument but concedes that the Amul Macho ad did exceed the limit. “It’s defi nitely cheap & titillating and appears to have been created to shock & stimulate viewers.” Housewife Seema Suri agrees. “Which sicko pervert directed the actress and dreamed up the concept? I mean that suggestive look and body language, that glazed expression, it was so embarrassing!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ad practitioner Atul Malhotra, “the problem with these guys is that they consider themselves selfappointed guardians of public morality without even trying to understand the reference to the context angle. Don’t these people see FTV, MTV, Hollywood or Bollywood movies?” “Which planet do they inhabit, yaar? Is our tradition, culture and sabhyata so fragile that a couple of ads can threaten it? C’mon guys, wake up and taste the… lassi!” He says that you wanna ban stuff – ban gender bias & religious intolerance because they infl uence and poison the mind of people – not some corny undergarments ads, for chrissake! Preeti Paul, a media executive agrees with the basic premise of Malhotra’s argument but concedes that the Amul Macho ad did exceed the limit. “It’s defi nitely cheap & titillating and appears to have been created to shock & stimulate viewers.” Housewife Seema Suri agrees. “Which sicko pervert directed the actress and dreamed up the concept? I mean that suggestive look and body language, that glazed expression, it was so embarrassing!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
