Marketers are realising that the wallet may be in the hand of the parent, but purchase decisions are being influenced by their kids. The success of Maggi stands testimony
Maggi as a brand, has grown strongly
because of consumer pull, availability, convenience & wide variety of taste. The pester power has given boost to the brand in three ways. Firstly, children get excited with the taste and ask for Maggi when they come back from school. Secondly, the pester power of kids has made mothers consider variants like Maggi Vegetable Atta Noodles & Maggi Dal Atta Noodles as a wholesome snack for its apparent nutritional value. Thirdly, the pester power influence from kids to kids has a strong demonstration effect. All this has helped Maggi to become a favourite & powerful brand.
Physical Evidence
In global markets, FedEx is the last word on timely delivery commitments
FedEx remains one of the best long term stories
in transportation with considerable growth opportunities, an impressive track record and a strong franchise that should continue to deliver superior returns. Today, FedEx has evolved into a global transportation and logistic powerhouse, providing a portfolio of transportation, e-commerce, and business services through companies operating independently, competing collectively, and managed collaboratively, under the respected FedEx brand.
Maggi as a brand, has grown strongly
because of consumer pull, availability, convenience & wide variety of taste. The pester power has given boost to the brand in three ways. Firstly, children get excited with the taste and ask for Maggi when they come back from school. Secondly, the pester power of kids has made mothers consider variants like Maggi Vegetable Atta Noodles & Maggi Dal Atta Noodles as a wholesome snack for its apparent nutritional value. Thirdly, the pester power influence from kids to kids has a strong demonstration effect. All this has helped Maggi to become a favourite & powerful brand.Physical Evidence
In global markets, FedEx is the last word on timely delivery commitments
FedEx remains one of the best long term stories
in transportation with considerable growth opportunities, an impressive track record and a strong franchise that should continue to deliver superior returns. Today, FedEx has evolved into a global transportation and logistic powerhouse, providing a portfolio of transportation, e-commerce, and business services through companies operating independently, competing collectively, and managed collaboratively, under the respected FedEx brand. 