Y. C. DEVESHWAR... Chairman, ITC
From green fi elds to cat walks, here is a man who’s responsible for it all!
He has grabbed global recognition – for both ITC and himself! And of course, it’s the Chairman – Y.C. Deveshwar we’re talking of. Imagine how a company can miraculously stretch its brand name renowned for tobacco to other food products... that’s what ITC’s done to perfection! Surely, this diversification strategy under him has metamorphosised the tobacco company to a flashy conglomerate; little wonder why he was honoured with the ‘Businessperson of the Year 2006’ award by the ‘UK Trade and Investment’ organisation. He has also increasingly stressed on the critical role of Indian rural economy through various rural initiatives like e-choupal. Talking of his rural plans, he says, “We want to create a network of 20,000 e-choupals extending coverage to 100,000 villages across India...” Wills Lifestyle, John Players, Sunfeast Biscuits, Ashirwaad atta et al stand testimony to the fact that Deveshwar is indeed the ‘perfect FMCG strategist’ for urban and rural India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
From green fi elds to cat walks, here is a man who’s responsible for it all!
He has grabbed global recognition – for both ITC and himself! And of course, it’s the Chairman – Y.C. Deveshwar we’re talking of. Imagine how a company can miraculously stretch its brand name renowned for tobacco to other food products... that’s what ITC’s done to perfection! Surely, this diversification strategy under him has metamorphosised the tobacco company to a flashy conglomerate; little wonder why he was honoured with the ‘Businessperson of the Year 2006’ award by the ‘UK Trade and Investment’ organisation. He has also increasingly stressed on the critical role of Indian rural economy through various rural initiatives like e-choupal. Talking of his rural plans, he says, “We want to create a network of 20,000 e-choupals extending coverage to 100,000 villages across India...” Wills Lifestyle, John Players, Sunfeast Biscuits, Ashirwaad atta et al stand testimony to the fact that Deveshwar is indeed the ‘perfect FMCG strategist’ for urban and rural India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
