THE HEROES

Most Indian business families of today trace their history way back to the First World War period. At that point of time, merchants operated largely as communities based on their faith or origins like Parsis, Sindhis, Marwaris, Gujarati Banias, Jains et al. Having accumulated wealth during the turbulent period of the war, many of these merchants went on to set up enterprises that fl ourished under their successors to become mammoth business empires.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

They are gathering data

They are gathering data – very detailed data on you. Things like, which car you drive, which magazines you read, are you married, do you have kids, how old are you, where do you live. They are not marketing whiz-kids collecting data to help their company launch a new soap, or plan a new marketing campaign for a refrigerator! They are the kids with Palm-tops and other gadgets knocking on people’s doors and gathering a whole lot of information, which is then fed into software. The software then helps the political parties figure out what issues would be of importance to a person with a particular profile. Accordingly, they can plan their political campaigns. Welcome to the modern way of tracking and monitoring potential voters.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Cadbury Bytes

BRAND : Cadbury Bytes
Agency : O&MBASELINE : Snacky ka meetha funda

DESCRIPTION: A couple of college friends are sitting together in the canteen when a girl tries to cuddle a dog . The boy argues and tells her that the dog’s name is Tommy. While munching Cadbury bytes she offers some to him. After tasting it, the guy says it’s sweet, whereby, the girl challenges that every snack is not namkeen. He continues calling the dog Tommy, when the dog jumps on him and tears his shirt. The girl makes fun of the guy, and the guy claims to have learnt that just like all dogs are not named Tommy, all snacks are ‘not’ namkeen.

4Ps TAKE: Cadbury’s yet again challenges the Indian traditional food. On one hand, it promotes chocolate during the festival season trying to replace the traditional Indian mithai and on the other, it tries to replace the Indian namkeen. However, it fails to spell out clearly, the product benefit and brand value from this advertisement.

Ready to capitalise on Turkish delight?

CPI: Cost of living

Tight monetary policies have helped the Turkish government beat its inflation targets over the past three years, bringing the rate from 29.7% in 2002 to 7.7% in 2005. Cost of living measured by Consumer Price Index increased by 3.58% on a sequential basis over the quarter ending June 2006. However, it was the prices of durable goods that increased the most – skyrocketing by 8.69%.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative