Showing posts with label IIPM THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT. Show all posts
Showing posts with label IIPM THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT. Show all posts

Saturday, October 11, 2008

Green to the gills?

Here’s B&E’s lowdown on how to walk the ‘green mile’ without losing your way!

Nothing in the last few years has gained so much prominence the world over as much as global warming and climate change have, so much so, that from the food we eat to the clothes we wear, and from the cars we drive to the houses we live in, everything has been re-engineered and redesigned to make it more environment friendly.

But all this noise has also led to confusion in the minds of many. Just the other day I caught up with a friend who is ever so determined to reduce her carbon footprint. She drives 20 kms to this shop that sells organic food when she could easily buy inorganic food from the neighbourhood store, or better still, order it over the telephone just so she could do her bit for the environment. Usually the one to have all the answers, she asked, “Should one buy organic vegetables produced in far away places or inorganic stuff grown nearby?” Now that’s probably getting too deep into the matter, I thought. But if you belong to the school of thought that thinks that the whole deal gets a little confusing at times, there are simple things that could make a difference. Information overdose has had the most conscious of people confused. That said, we do have a problem at hand and a little thought is all it’ll take for us to make a difference......Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Thursday, May 01, 2008

HBO’s leading light!

Shruti BAJPAI... don’t be deceived by her soothing appearance, this one’s a hardtaskmaster
It may sound clichéd, but Shruti Bajpai, (Country Manager, South Asia, HBO) is a live example of what we call beauty with brains. The style and elegance that forms her persona combined with her unbeatable intelligence (and all this just at the age of 36!) is what brings this lady to the 4Ps B&M list of ‘40 under 40’.

An MBA from Jamanalal Bajaj Institute of Management Studies, Shruti has taken HBO to even bigger heights in emerging Asian markets; partnering HBO’s journey since its inception in India in 2000. Ever since she has steered the channel and consolidated it, with the objective of establishing the HBO brand in the India. On being quizzed upon how difficult is the corporate journey for women; Shruti says, “I don’t believe in the issue of gender bias. I’ve had a positive experience throughout my professional life with a lot of encouragement from my employers.”
She currently holds the responsibility of managing HBO’s complete business in India. Under her visionary leadership, HBO has become the preferred destination for entertainment. The channel has won the Indian Telly Awards for the ‘Best English Movie Channel’ for three consecutive years (2004, 2005 and 2006), a fact that speaks volumes about Shruti’s visionary strategies and the success that has followed.

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B&E,4ps & IIPM Publication

For complete IIPM article click hereSource:- IIPM Editorial, 2008

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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