It may sound clichéd, but Shruti Bajpai, (Country Manager, South Asia, HBO) is a live example of what we call beauty with brains. The style and elegance that forms her persona combined with her
unbeatable intelligence (and all this just at the age of 36!) is what brings this lady to the 4Ps B&M list of ‘40 under 40’.An MBA from Jamanalal Bajaj Institute of Management Studies, Shruti has taken HBO to even bigger heights in emerging Asian markets; partnering HBO’s journey since its inception in India in 2000. Ever since she has steered the channel and consolidated it, with the objective of establishing the HBO brand in the India. On being quizzed upon how difficult is the corporate journey for women; Shruti says, “I don’t believe in the issue of gender bias. I’ve had a positive experience throughout my professional life with a lot of encouragement from my employers.”
She currently holds the responsibility of managing HBO’s complete business in India. Under her visionary leadership, HBO has become the preferred destination for entertainment. The channel has won the Indian Telly Awards for the ‘Best English Movie Channel’ for three consecutive years (2004, 2005 and 2006), a fact that speaks volumes about Shruti’s visionary strategies and the success that has followed.
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For complete IIPM article click hereSource:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative
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