Unabashed! That is what Pepsi is in India when it comes to cricket. Despite the fact that 
the cola major burned billions in its run up to the World Cup campaign– Ooh Aah India–that left it shame faced at the end of it all (when the men in blue beat a disgraceful retreat back to the pavilion), Pepsi it seems has not burned its bridges with cricket just yet.
the cola major burned billions in its run up to the World Cup campaign– Ooh Aah India–that left it shame faced at the end of it all (when the men in blue beat a disgraceful retreat back to the pavilion), Pepsi it seems has not burned its bridges with cricket just yet.Could be to save face, but Pepsi is back with another incandescent campaign (for Pepsi Gold) that promises to bring back the next World Cup– Agla World Cup hum layenge. And believe it or not, the Indian cricket fan (for all his outward posturing of being done with the game after Team India’s humiliating defeat) has apparently lapped it up cap, bottle and golden drink.
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Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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