DesirÉE

Gold Christmas Tree --- 38,489,567 INR

Tokyo jewellers Ginza Tanaka has again made waves after unveiling a gold rocking horse a while back. This time the prized Japanese house is planning to add more than confetti and glitter to Christmas. An entire gold pine Christmas tree, it is! Made of 21 kilograms of gold, it'll have a special lighting system to contribute to the charm of Yuletide. Ready for some royal X-Mas?!

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Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

First of the ills!

In an age where science and technology rule the roost and contemporary living rings synonymous with flourishing urban metropolises, instances of the likes of mosquitoes, bacteria, viruses and other trifling organisms creating havoc perhaps present a crass irony. However, when this seemingly petty paradox assumes the form of a stinging epidemic, so to speak, wreaking tragedy on humanity and reducing an ‘advanced’ nation to the status of a third-world city ravaged by calamity – as history has borne witness to time and again – it's wise to sit back and introspect on the very parameters that defi ne development and modernity.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative


Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Indian family run enterprises like Videocon, Bharat Forge, Dr. Reddy’s & Essel Propack are going global with aplomb

And it’s not an MNC party alone. Indian family run enterprises like Videocon, Bharat Forge, Dr. Reddy’s & Essel Propack are going global with aplomb. And with the likes of Bharti Group & Reliance under Mukesh Ambani now plunging headlong into agri-retail, even agriculture, the final frontier, should be within reach.

Th ese nouveau business families have grown and thrived in the era of competition. Th ey understand very well that in order to survive, they have to just be the best. Destruction is nothing but a prelude to creation. These business barons are better suited to the new, adverse environment. The Indian Business Family that has now emerged looks as indomitable as ever before.

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Source:- IIPM Editorial

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

THE HEROES

Most Indian business families of today trace their history way back to the First World War period. At that point of time, merchants operated largely as communities based on their faith or origins like Parsis, Sindhis, Marwaris, Gujarati Banias, Jains et al. Having accumulated wealth during the turbulent period of the war, many of these merchants went on to set up enterprises that fl ourished under their successors to become mammoth business empires.

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

They are gathering data

They are gathering data – very detailed data on you. Things like, which car you drive, which magazines you read, are you married, do you have kids, how old are you, where do you live. They are not marketing whiz-kids collecting data to help their company launch a new soap, or plan a new marketing campaign for a refrigerator! They are the kids with Palm-tops and other gadgets knocking on people’s doors and gathering a whole lot of information, which is then fed into software. The software then helps the political parties figure out what issues would be of importance to a person with a particular profile. Accordingly, they can plan their political campaigns. Welcome to the modern way of tracking and monitoring potential voters.

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Cadbury Bytes

BRAND : Cadbury Bytes
Agency : O&MBASELINE : Snacky ka meetha funda

DESCRIPTION: A couple of college friends are sitting together in the canteen when a girl tries to cuddle a dog . The boy argues and tells her that the dog’s name is Tommy. While munching Cadbury bytes she offers some to him. After tasting it, the guy says it’s sweet, whereby, the girl challenges that every snack is not namkeen. He continues calling the dog Tommy, when the dog jumps on him and tears his shirt. The girl makes fun of the guy, and the guy claims to have learnt that just like all dogs are not named Tommy, all snacks are ‘not’ namkeen.

4Ps TAKE: Cadbury’s yet again challenges the Indian traditional food. On one hand, it promotes chocolate during the festival season trying to replace the traditional Indian mithai and on the other, it tries to replace the Indian namkeen. However, it fails to spell out clearly, the product benefit and brand value from this advertisement.

Ready to capitalise on Turkish delight?

CPI: Cost of living

Tight monetary policies have helped the Turkish government beat its inflation targets over the past three years, bringing the rate from 29.7% in 2002 to 7.7% in 2005. Cost of living measured by Consumer Price Index increased by 3.58% on a sequential basis over the quarter ending June 2006. However, it was the prices of durable goods that increased the most – skyrocketing by 8.69%.

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative