Smart business

On the face of it, the Smart business seems to hold promise, with the movement of various American customer segments to smaller and efficient cars. However, the principal critique of this decision comes from the fact that despite recent promises, the Smart business has actually made a combined loss of $2.9 billion ever since its launch seven years ago.

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Source:- IIPM Editorial, 2006

Boeing must meet schedules - IIPM Article

Boeing CEO W. James McNerney seems to be flying high these days on a magic carpet, courtesy Sheikh Ahmed, chairman of Dubai-based airline, Emirates. Emirates recently placed the largest order for Boeing aircrafts at the Dubai Air Show in November. Sheikh Ahmed signed up for forty two Boeing 777 planes. Emirates was not the only large-scale buyer; eight Chinese airlines also signed a $4 billion deal to buy seventy 737 Boeing aircrafts. Now, with its order book (657 aircrafts) for the current year bigger than its European arch rival Airbus (499 aircrafts), are Boeing’s fortunes finally on a rise?

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Source:- IIPM Editorial, 2006

Hero Honda needs to focus on export markets for selling scooters (IIPM Publication)

Fill it, shut it, forget it!” This memorable slogan of 1980s launched Hero Honda on the path to becoming a market leader in the motorcycle segment of the two wheeler industry. Till date, the slogan has resonance as erstwhile market leaders like Bajaj find it difficult to forget it. This fact bears testimony when a relative upstart like Hero Honda usurped the leadership status in the 1990s; and has clung on to it tenaciously ever since.


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Source:- IIPM Editorial

Fortunes at the ‘top of the pyramid’ - IIPM

It’s perfectly logical. The automotive industry, with GM and Ford going all out to control costs, has tremendous promise for Indian outsourcing. On February 2, 2006, General Motors announced the awarding of a $15 billion five year outsourcing contract to select companies, including Wipro (awarded $300 million) and Satyam (awarded $150 million). Wipro will now be a part of the Tier-1 supplier list, along with EDS, IBM, HP and Cap Gemini (the latter two having tied up with Satyam for servicing).

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Source:- IIPM Editorial