Wednesday, January 23, 2008

‘Guru’ takes on the ‘Pirates’!

Imagine being thrown into a shark infested ocean without any semblance of an effective defence. Sharks that are mean & powerful, & show no mercy. What would be your chances of survival? Might we suggest the obvious – absolutely zilch!!!

Allow us to introduce the sharks in this feature – Disney, AishwariyaFox, MGM, Paramount, Sony Pictures Entertainment, Universal & Warner Bros. Together, one would agree that they are a very potent force in the Hollywood film fraternity, and yes, they are known to exploit their power quite ruthlessly. Imagine being an adversary in their territory, and then consider your chances of making it. You already know the answer.

That’s the kind of predicament UFO Moviez, a venture of Raaja Kanwar (son of the legendary O.P. Kanwar, Chairman, Apollo Tyres), would find itself in, if it tried to pitch its MPEG-4 based content digitisation technology into American movie market. Using their dominance in the market, these Hollywood sharks are ensuring that all cinema houses in the US, in fact, across the world, must have their digital projection technology confirm to the DCI standard (which they have helped develop & hence vehemently support), to be able to exhibit their movies.

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative