Monday, August 27, 2007

“Star has put all its eggs in the Balaji basket and created a brand bigger than itself.”

While, competition will surely go through the roof as also the options, it is specially NDTV and INX which are being closely watched. Reason? Paritosh admits, “...both (Sameer & Peter) know the genres and value chains in which Star operates and have a great network themselves.” If they could once help Star scale the heights that it did, what stops them from repeating the feat!

But, all is not lost.

Star Plus’ sister channel Star One is doing well, and it has some popular properties like Koffee with Karan, Antakshari, The Great Indian Laughter Challenge (hugely marketed), et al, to boast. “Star One’s weekend programming is quite strong, now you will see efforts to strengthen its weekday line-up,” says Vidyasagar. Moreover, to control the damage caused by the exodus, a major restructuring has taken place at Star India. Star News’ CEO Uday Shankar has taken over as the Chief Executive of Star India and Sanjay Jain has been appointed the CFO, among others.
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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