In one 
of its biggest acquisition ever, Microsoft has acquired aQuantive, the online marketing biggie at a whopping price of $6 billion. With this deal, Microsoft has complied to its previously outlined vision of providing the advertisement industry with a world-class advertisement platform. “The deal represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet,” said Steve Ballmer, CEO of Microsoft . The deal has a lot of potential for Microsoft as it would enable the company to strengthen relationship with advertisers, agencies and publishers.
of its biggest acquisition ever, Microsoft has acquired aQuantive, the online marketing biggie at a whopping price of $6 billion. With this deal, Microsoft has complied to its previously outlined vision of providing the advertisement industry with a world-class advertisement platform. “The deal represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the Internet,” said Steve Ballmer, CEO of Microsoft . The deal has a lot of potential for Microsoft as it would enable the company to strengthen relationship with advertisers, agencies and publishers.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
