Weary of dreaming? Now wear it!

If wishes were horses, then beggars would ride – a cliché pertinent to the automotive industry today. Consider this – what if someone asks you what your ‘dream car’ is; yes it’s the one you’re most passionate about that we’re talking of here! So, what would your answer be? The Ferrari Lambhorgini? DaimlerChrysler’s Maybach? BMW’s 7 Series? Or Ford’s Jaguar XJ? Or some four-wheeler that makes an easy hole in your pocket and, at the same time, symbolises how the owner is an individual who has just ‘arrived’ professionally?

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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