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The mobile phone wars never seem to end. This time, Nokia and Motorola are all set to conquer: in the third quarter, the world’s two largest cell phone makers, widened their lead over Samsung as demand in Asia helped increase total unit sales by around 22 per cent. According to Gartner, while the Finnish company’s market share rose to 35.1 per cent from 32.5 per cent a year ago (Nokia increased its market share in every region except North America), Motorola’s share rose to 20.6 per cent from 18.7 per cent. Samsung’s share, on the other hand, fell to 12.2 per cent from 12.5 per cent. It is felt that the sale of lower-priced models in Asian countries, like China, India, Vietnam, Pakistan and Bangladesh, pushed up sales for Nokia and Motorola. Sony Ericsson now has a market share of 7.7 per cent (from 6.7 per cent a year ago). Following Sony Ericsson, is LG Electronics whose market share fell to 6 per cent (from 6.5 per cent). In India too Nokia is slipping up on its performance (read our cover feature on page 28).

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Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative