GHOST RAT

Ghost RAT, is a Trojan horse that acts as a cyber spying computer program. According to a report published by Infowar Monitor (IWM), the malware has been developed and deployed by Chinese operatives of the hacking community GhostNet, and are using it to hack into some of the most sensitive computer networks on Earth. The report titled, ‘Tracking ‘GhostNet’: Investigating a Cyber Espionage Network’ has stated that the Trojan till recently had continued to invade and monitor more than a dozen new computers per week. The GhostNet system deploys malware to selected recipients through a computer program attached to stolen emails and addresses, thereby expanding the network by allowing more computers to be infected. It can even turn on the camera and audio-recording functions, enabling monitors to see and hear what goes on in a room. The Trojan horse has allegedly attacked 1,295 machines at NATO and various foreign ministries, embassies, banks and news organisations across the world, as well as computers used by the Dalai Lama and Tibetan exiles.pest

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Ain’t a Virgin, no more?

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Brand: Virgin Mobile
Agency: Bates 141

Outrageous, flamboyant, unconventional... that’s Virgin’s Hatke route to rope in India’s youngistaan. The campaign’s cheeky humour and in-your-face youth focus has allowed Virgin Mobile to make its mark in an already cluttered telecom market. Devoid of any details about tariff plans etc, the campaign is based on the insight that the Indian youth is not a rebel and knows how to maneuver its way out of troubles. Supported by outdoor and internet, the communication blitz has ensured that the brand boasts one of the highest ARPUs in the industry and a growing customer base.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Orange to pink & Hutch to Vodafone, the pug rules

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Brand: Hutch
Agency: O&M

You and I... in this beautiful world… even as the lyrics sink in, we’re sure you’re already thinking pug and Hutch, oops Vodafone! That’s the power of the Wherever you go our network follows campaign. Cheeka became a rage overnight and the prices of pugs shot up from from Rs.10-12k to Rs. 50-55k. Cheekas’s popularity reflected in subscriber additions. In FY2003-04, Hutch’s subscriber base soared by 138.34% to 5.15 million as against 2.16 million in the last financial year; while revenues rose by 56% in that fiscal to Rs.2,701 crore. Cheeka even became the most often downloaded wallpaper by Hutch subscribers that year. The pug and the You & I slogan in fact saw Hutch through two changeovers successfully. Uncontrollably pugnacious strategy, was it not?

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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It was a sweet pill, they say!

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As the largest player in India’s pharmaceutical industry, Ranbaxy’s meteoric rise can be attributed to a lot of factors. But few know that it all started with a defeat. Having lost to Dr Reddy’s Lab in a bid for German drug firm Betapharm, in February 2006, Ranbaxy was looking out for some new growth opportunities and the first one came in the form of Allen SpA, the unbranded generic division of GlaxoSmithKline in Italy whose acquisition definitely placed Ranbaxy on a fast track in $420 million Italian generic market, one of the fastest growing markets in Europe. The second in row was Terapia in Romania (Ranbaxy took over for $324 million) which brought into its kitty a rich pipeline of 157 products with 60 awaiting approvals. Next was Ethimed NV, adding over 20 product registrations to its portfolio and an access to a combined estimated market of $7.6 billion in Belgium, Netherlands and Luxembourg. “Ranbaxy’s M&A strategy was centered on gaining market share in the low penetrated and high growth generic markets,” agrees Sarabjit Kour Nangra, VP Research, Angel Broking. Moreover, these companies had product portfolios that not only complemented Ranbaxy’s own pipeline but also provided it with springboards at some of the world’s fastest growing markets Else why do you think Japanese Daiichi Sankyo took over this one with a smile!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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