“Pack your bags and head out to the supermarket” seems the scream from every nook and cranny during the festival season. And the IT market is no different. “With the festive season around the corner, most companies plan a lot of promotional activities as festivals turn in maximum sales for them,” remarks Alok Bharadwaj, VP, Canon India. And the Indian PC sales, which are already growing by leaps and bounds, get another shot in the arm during Diwali.
Of course, not all choose to go with the hype. “We are revamping for the season, but if you look at sales data there won’t be a (major) spurt in buying, but there will be an increase in purchases... if you see a promotion this month your purchase may be expedited, but you won’t buy something you don’t need,” expresses Rahul Agarwal, GM Marketing, Lenovo. But P. Krishnakumar, Country Category Manager, Consumer Desktops, HP plays the devil’s advocate and exclaims, “Though there isn’t much seasonality in purchase, computers slowly have started being treated more like durables. And as you know, it is actually the durables that see a lot of buying... In the last couple of years, people have actually started expecting offers.”
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
Of course, not all choose to go with the hype. “We are revamping for the season, but if you look at sales data there won’t be a (major) spurt in buying, but there will be an increase in purchases... if you see a promotion this month your purchase may be expedited, but you won’t buy something you don’t need,” expresses Rahul Agarwal, GM Marketing, Lenovo. But P. Krishnakumar, Country Category Manager, Consumer Desktops, HP plays the devil’s advocate and exclaims, “Though there isn’t much seasonality in purchase, computers slowly have started being treated more like durables. And as you know, it is actually the durables that see a lot of buying... In the last couple of years, people have actually started expecting offers.”
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
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