The company has also tied up with 
PVR Cinemas and various domestic airport authorities (in Delhi, Mumbai & Kolkata) to open its outlets. And what about a measure of its success? Well, the sheer fact that the company broke even during 2007 proves that it has more than silenced its critics. And there is more good news with the company’s revenues growing at a blinding CAGR of 200%! But here again, a word of caution as many QSRs have lined up to unfurl their colours on the mouth watering Indian lands. Talking about the challenge, Ashish assserted, “Sustainability in restaurant business depends on creating more and more flagship products. We have been doing that on constant basis and we make sure that our flagship products are low priced,” says Ashish. Sure enough, despite many challenges, Yo! China is all set to grow... both in India and globally.... And how sure are we? Well, think about it – didn’t you see the crowd outside a Yo! China outlet the last time you passed by it? Well, thanks... Your answer, answers it all!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
PVR Cinemas and various domestic airport authorities (in Delhi, Mumbai & Kolkata) to open its outlets. And what about a measure of its success? Well, the sheer fact that the company broke even during 2007 proves that it has more than silenced its critics. And there is more good news with the company’s revenues growing at a blinding CAGR of 200%! But here again, a word of caution as many QSRs have lined up to unfurl their colours on the mouth watering Indian lands. Talking about the challenge, Ashish assserted, “Sustainability in restaurant business depends on creating more and more flagship products. We have been doing that on constant basis and we make sure that our flagship products are low priced,” says Ashish. Sure enough, despite many challenges, Yo! China is all set to grow... both in India and globally.... And how sure are we? Well, think about it – didn’t you see the crowd outside a Yo! China outlet the last time you passed by it? Well, thanks... Your answer, answers it all!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
