South Indian superstar Rajnikant’s recently released Sivaji: The Boss has 
created waves in the country and also abroad. Sivaji is the country’s most expensive film till date (Rs.600-800 million) and had a record breaking advance booking which accounted for Rs.20 million. In many parts of the country, people paid between Rs.1,000-1,500 to watch it. The mania is not restricted to the country alone. It featured at number 9 in UK Top 10 list (quite an achievement for a regional Indian film). The movie attracted a full week show in Chicago too.
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Source: IIPM Editorial, 2006
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