Tuesday, May 29, 2007

Brand Busters

The following points are the prime criterion for selecting, short-listing and ranking the winning ads in this section:

• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking Craftsmanship

Here’s the 4Ps B&M verdict for the fortnight ended April 21, 2007. First come the print ads, then the TVCs. Ready for a piece of action?
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