Tuesday, May 29, 2007

Brand Busters

The following points are the prime criterion for selecting, short-listing and ranking the winning ads in this section:

• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking Craftsmanship

Here’s the 4Ps B&M verdict for the fortnight ended April 21, 2007. First come the print ads, then the TVCs. Ready for a piece of action?
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Wednesday, May 16, 2007

A mixed bag of piggies, pretty ladies, psychos and a lot more!

There’s something for the whole family here. The ladies could head to the Fashion and Lifestyle Pavilion and catch the models strutting designer clothes, get fashion and beauty ideas and of course, shop! Alternatively, they could try the Home Garden and Lifestyle Pavilion and learn the latest in home renovation, outdoor landscaping and purchase pottery and craft items. At the Sydney Royal Arts Show, you could view the exhibits or enroll for a class of model making or beading. You can take your li’l ones to the Nestle Peters Ice Cream Kids Carnival to rollick in the numerous rides or take them to the Heritage lane to pet the endangered Australian Bilby. View The Psycho Sideshow of Anarchy at The Tiny Top Tent, where escape artists will perform perilous tricks and the 1-metre tall Rima, will shimmy and shake into your photo albums! The guys can go catch the rodeo or Xtreme Korruption that showcases freestyle MotoX stunts from the world’s best stunt riders or alternatively head for the Sydney Royal Horse Show.

All of this is merely a preview and if you’re lucky enough to visit the Sydney Royal Show, remember to plan your activities beforehand, or you might miss out on a lot! C’mon then, get planning!


For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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Tuesday, May 08, 2007

'Dam’ those Chinese Three Gorges

China’s Three Gorges dam has been toasted by its planners as the engineering marvel of the 21st century. As the world largest hydroelectric river dam, the project is expected to produce more than 100 billion kw of electricity after its completion; and is simultaneously expected to end the requirements for irrigation in the Yangtze-Kiang river basin region, and even the problems of flooding. This postmodern project has the potential to really help China; but unfortunately, the project has also raised high geological, social and ecological concerns.

Yangtze, according to scientists, adds close to 530 million tonnes of silt to its reservoir. Thus, though the dam might address short-term concerns, in the long run, it might result in the death of the unriver itself. Furthermore, the 600 km long reservoir is likely to inundate close to 1,300 archeological sites and displace up to 1.9 million people.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, May 02, 2007

You can run, but...

March 31, 2007, was the date for all Indian banks to implement the globally accepted Basel II norms. But guess what do the Indian regulators do when they realise that very few banks have actually worked towards sticking to this deadline. They simply postpone the deadline, in this case, by two years; how convenient! ...And how pathetic!

The Indian banking system and risk are so finely interwoven that it’s quite an intricate job to detach one from the other. But then, ‘nepotistic flexibility’, which has been the hallmark of our reform process, is not the solution. RBI has to realize that complying with Basel II norms will mean an impervious Tier-I capital base, which will provide stability to banks in an unstable banking environment.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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