Tuesday, September 04, 2012

Much ado about the ‘General’ @ Motors!

An IPO in the pipeline means that the US government could be well on its way to make a swift exit from running GM. This portends positive tidings for GM, which is recovering on the numbers. But a far more daunting challenge is looming up on the horizon. By Pawan Chabra

As General Motors (GM) filed for the Chapter 11 reorganisation process in the Manhattan New York federal bankruptcy court on the June 1st, 2009, the world saw another giant on its knees (literally!) after the collapse of Lehman Brothers in September 2008.

The ‘GM way’ was way off mark, and it has taken its own toll in no time for the Detroit giant; with the Japanese onslaught led by Toyota making matters worse. In fact, the demand fall experienced by the company was the worst in its history since World War 2. However, understanding the importance of the automobile industry and GM in particular for American pride, America Inc. and American jobs, the Barack Obama Administration decided not to take the Lehman Brothers way and instead keep GM alive by picking up a 60% stake in return for a significant additional oxygen infusion of about $30 billion. As the American president said on the GM restructuring initiative last year, “Our goal is to get GM back on its feet, take a hands-off approach, and get out quickly.”

The upcoming IPO of the company is a right step in the same direction – getting out. Government intervention surely saved America’s largest automaker and more importantly, millions of jobs associated with it. Undoubtedly, GM has made a speedy recovery going against what was expected by many industry experts at the outset. For the uninitiated, the company filed a profit of $2.2 billion in the first half of 2010 rather than guzzling it at a rate of $1 billion a month, the way it had been doing in the pre-bankruptcy period. As the US Treasury is reportedly looking at shedding close to 20% of its stake in the company, the fact of the matter is – while it will give investors a chance to complain by choice (unlike the earlier case where the US government used the taxpayer’s money to fund GM’s bankruptcy), the Government will continue to hold a substantial share in the company for the short-run, at least. But market watchers are of a view that government will like to move out as soon as possible.

Meanwhile, the strategy to make the China operations as a launching pad for India and other emerging markets has done wonders in no time. Apart from the fact that GM China emerged as the biggest foreign car manufacturer in the country last year, the only 12-year-old subsidiary of the company is very close to overtaking US in sales volumes. For the record, GM sold 1.83 million vehicles in China in 2009 with a whopping rise of more than 67% over 2008, while it sold 2.07 million vehicles in 2009 in US. No wonder, it has chosen Shanghai as the headquarters of its international operations.



 
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