Hero Honda’s Market in India (IIPM Publication)

To be fair to Hero Honda, despite the presence of heavyweights like Bajaj, Yamaha, Kawasaki, TVS and Suzuki, Hero Honda had managed to control almost 50% of the motorcycle market in India. According to Pawan Munjal, Managing Director, Hero Honda Motors, “Every second motorcycle sold during 2004–05 was a Hero Honda. We have demonstrated the resilience and enterprise of a true world leader in the face of severe challenges in the marketplace...

Source:- IIPM Editorial

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Copyright: IIPM-2006

TELL STORIES- IIPM Publication

Encourage employees to share stories about how they have used a corporate value to overcome challenges and gain a competitive edge. This will prompt others to think creatively about how to employ company values in their work.

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Source :- IIPM Editorial, 2006

The make over of Korea’s economic picture (IIPM Publication)

The result: The make over of Korea’s economic picture. The Asian financial crisis of 1997-99 brought to the forefront the structural faults in South Korea’s development; namely, high debt/equity ratios, huge foreign debt and an imbalanced financial sector.

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Source:- IIPM Editorial, 2006

Political gamesmanship over India’s reservations policy could cast a shadow over India’s ambitions of emerg¬ing as a global economic power in the 21st

Ever since the UPA government, led by Congress, promised in its manifesto that it would initiate a dialogue with the private sector to address backward class’ aspirations, the pressure has been mounting on UPA to force the private sector to follow reservations’ policy in jobs. But at a time when the economy is opening up to global competition, is it a viable option for India Inc?


The story of Ekalavya in the epic Mahabharata may have been a symbol of highest traditions of devotion and sacrifice practiced in ancient India, but today, when no political party can claim to be untouched by caste considerations, his story may go down as yet another example of caste based discrimination of a Shudra (lower castes) by a Manuvadi (believers of Manu’s law of division of society on the basis of caste) Brahmin.

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Source:- IIPM Editorial, 2006